The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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CHIPS - England

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The Childline in Partnership with Schools project (CHIPS) is a programme designed to be run by students for students as a peer support scheme and mentoring programme. It was established I February 1998 and used a multimedia interactive approach to reach students on issues such as bullying, divorce, loneliness, self-esteem and poverty.
Communication Strategies

Childline provides approximately 800 schools with advice in the form of a start-up kit, networking with other schools and access to training. Each school then develops and controls the project to reflect its own particular needs and interests. Feelings are expressed in such forms as poetry and role plays. Other aspects of the programme include sticker distribution, a weekly CHIPS Chocs truck stop where candies have Childline's number on it, and school or larger audience presentations.
Development Issues

Youth, peer counselling, abuse, poverty, self-esteem, children
Key Points

Regular meetings are held for the CHIPS team and it is made absolutely clear to the students that representatives cannot keep all information confidential; they must inform a relevant teacher should a pupil disclose a serious concern, such as abuse.
Partners



Childline in Partnership with Schools, academic institutions

Sources

Jenine Willis "Peer Counsellors: in a class of their own" Healthlines Magazine: Feb. 99, Issue 59, pages 20-22