The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 27 years ago
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Radio Atlantis - South Africa

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This community based radio station has an objective of responding to the needs of the community through seven points of focus, including health, crime, education and human rights. The station airs locally produced and externally produced programmes directed to various groups in the community dependent upon the time slot. Housewives in the morning, senior citizens through the day, and teens at night.
Communication Strategies

The station broadcasts 18 hours a day, Sunday to Thursday, and 24 hours a day on Fridays and Saturdays. Many live health programmes based on research. HIV/AIDS documentaries, hospital slots to look at emergency wards. Talk shows, health care professionals and visitor interviews, and Wola Nani's "Positive Nation".
Development Issues

Health, gender, education, rights, youth, women, family planning, HIV/AIDS
Key Points

Listenership is set at 100,000 people. Health programming includes "Morning Mood" for housewives and senior citizens, a health focus in other programming, including a teen programme produced and presented by teens, "Mixed Masala" a strongly health focussed senior citizen programme and "Heartbeat", a talk show dealing with health issues.
Partners



Media and Training Centre (MTC), National Progressive Primary Health Care Network (NPPHCN).

Sources

"Unriddling the Myths" - A study of community radio health programmes in South Africa. Fiona Lloyd and Lesley Fordred, For ICHR/Media Peace Centre, March 1998.