The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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"You've Got This" Campaign

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Healthline recently partnered with the Timothy Ray Brown Foundation (TRBF) to launch "You've Got This", a video campaign that encourages HIV patients to give hope and advice to the recently diagnosed. This is an opportunity to create and upload a short video for the Healthline website following these content guidelines:

  1. "Keep it positive! The main goal of your video should be to inspire hope and provide useful advice to the recently diagnosed.
  2. Be yourself. Speak from the heart.
  3. How did you feel when you were first diagnosed? Were some of your fears unreasonable? What helped you learn to cope?
  4. What is the best advice you could give to someone that was recently diagnosed? What do you wish you had known when you first found out?"
Application Info

Included in "How to Make a ‘You’ve Got This’ Video" are the following tips:

  • "Be a YouTube member. In order to upload your video, you must have or create a valid YouTube account.
  • Title your video. Use the title “You’ve Got This” and include your name and location (ex: "You’ve Got This: Tracy from Michigan").
  • Tag your video. Use tags to describe your video so that other people can find it (ex: "California HIV couple” or “HIV non-profit").
  • Keep it short. Three minutes max.

Include a caption script. If you can, submit a transcript of your video as a caption file on YouTube. This will help to make sure that your video is accessible to deaf and hard-of-hearing individuals, as well as those who use Google Translate.

 

Upload your video to YouTube and then fill out the fields at the Healthline website linked below. Healthline will review your submission and post it on Healthline.com to share with the community."

 

Click here or here for more information.

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Source

Email from Tracy Rose to The Communication Initiative on October 18 2013.