Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Young Lives Ethiopia

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Young Lives is a long-term international research project investigating the changing nature of childhood poverty in order to improve understanding of the causes and consequences of childhood poverty, and examine related policy implications. Young Lives is tracking the lives of 12,000 children growing up in 4 developing countries - Ethiopia, India, Peru, and Vietnam - over 15 years. The project integrates: regular questionnaire-based surveys of children and their caregivers every 3 years; in-depth research using participatory methods with selected children; and monitoring of relevant government policies, budgets, and actual spending on services such as health and education at the community level. In Ethiopia, the project is using photography and discussion to gain insight into children's views and aspirations related to health in their community.
Communication Strategies

Through interviews, group work, and case studies with the children, their parents, teachers, community representatives, and others, Young Lives collects information - not only about children's material and social circumstances, but also about their perspectives on their lives and aspirations for the future, set against the environmental and social realities of their communities. In Ethiopia, Young Lives is working with children to understand their views of health in their communities and how it affects their lives. Young Lives carried out 2 rounds of data collection in Ethiopia in 2002 and 2006, surveying 2 groups of children: 1,999 children aged between 6 and 18 months at the start of the project and 1,000 children aged between 7.5 and 8.5 years. The survey was scheduled to be repeated again in 2009, when the younger children were about 9 years old and the older cohort about 15 years old. The final 2 rounds will take place in 2012 and in 2015.

Young Lives worked with children in 2 regions in Ethiopia to encourage them to express their values and experiences through photos and discussion. The project staff ran workshops with the children to provide basic photography training and facilitated child-led discussions on health in their communities. The children then went out to take pictures of subjects and situations they perceived as good or bad for people's health. They shared these photos and explained the reasons behind each. A final selection of images was chosen based on what was most important to the children, and these were printed with captions and displayed in the communities. According to the organisers, the exhibition gave the children the opportunity to present their pictures and to explain what was behind them to family, friends, and other community members. After these community workshops, the children were invited to present their photos at an exhibition hosted by Young Lives in Addis Ababa in June 2008. National policy-makers and non-governmental organisation (NGO) representatives were invited to view and discuss the photos and to listen to the children describing them in order to build their insights into children's daily lives and their preoccupations, hopes, and aspirations.

The project website contains case studies and publications related to the project.

Development Issues

Children, Health

Key Points

According to a case study report, the photos revealed that children have a good understanding of what they need to do in order to be as healthy as possible. They show situations where children perceive poor health conditions and also depict good practices that children would like to see more of in their communities. The images revealed particularly that children:

  • know how important clean water and sanitation is for health and personal hygiene;
  • care very much that all members of their family remain healthy and well cared for;
  • understand issues of safety, that some areas are dangerous or unhealthy to play in, or that some jobs are hazardous so care must be taken;
  • are aware of the importance of treating wounds to prevent infection, and cleanliness as an integral part of health; and
  • appreciate the importance of good health services, but acknowledge that they are often far away from the children's homes.

According to the organisers, the Young Lives study countries were selected to reflect a wide range of cultural, political, geographical, and social contexts. In Peru, Young Lives is exploring access and quality of services, as well as vulnerability and civil rights. In India, Young Lives is working in the state of Andhra Pradesh to track policy development in detail at local, national, and international levels with the aim of developing a better understanding of how policy is related to child poverty. Young Lives is examining child poverty in Vietnam as well, looking at its causes, its effects, and the ways it can be challenged. This will also be achieved through a mixture of surveys and in-depth methods with children, their caregivers, and their communities.

Partners

Young Lives is core-funded from 2001 to 2017 by the United Kingdom (UK)'s Department for International Development (DFID). Ethiopia partners include: Department of Economics, University of Addis Ababa, Ethiopia; Ethiopian Development Research Institute, Addis Ababa; Ethiopia General Statistical Office; Save the Children-UK, Ethiopia

Sources

Young Lives website on March 2 2009 and April 30 2010; and Research for Development website on March 2 2009.

Teaser Image
http://www.younglives.org.uk/images/countries/ethiopia/e_researcher_118_05.jpg