The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 21 years ago
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Who's Next?

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Who's Next? is a television talk show aimed at promoting safer sex and sexual health among Zimbabwe's urban youth. Its objective is to get young people discussing issues of family planning and reproductive health. The show currently reaches 700,000 viewers.
Communication Strategies
Who's Next? aims to be entertaining and informational. It centres on the issues that affect young people generally and personally, including peer pressure, counselling, HIV and communication between parents and young people.

Instead of being held in a studio and taped in front of an audience, the show "barges in" on the youth wherever they are gathered. Interviewers arrive on the "scene" and question youth on their activities. Once the youth are engaged, the talk show host weaves into the discussion positive health and HIV/AIDS prevention messages.
Development Issues
HIV/AIDS, Youth.
Key Points
In 2003, the show won a National Arts Merit Award (NAMA), with producer/presenter Garikayi Chawasarira scooping a UNAIDS Southern Africa Youth Initiative on AIDS recognition of his media service to Zimbabwe.
Partners

UNAIDS, National AIDS Council, and Zimbabwe Broadcasting Corporation.

Sources

Irin website on May 17 2004.

Placed on the Soul Beat Africa site May 17 2004.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/02/2004 - 03:29 Permalink

Big up to Mr Garikayi Chawasarira, keep up the good work. God bless you. Thank you