The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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What do You Say... PSA Part One

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Author

  • Robert Munzing
This set of lesson plans is offered by the Maine Public Broadcasting Service to help students learn how to make public service announcements. It is designed for grade levels 6-8 and 9-12 and can be downloaded for free. The 12-page lesson plan lasts for 80 minutes and seeks to have students conceive, plan, and produce their own PSAs for television in the form of brief desktop movies.

The learning objectives include:
  • Analysing the format, structure, and differences between advertisements and public service announcements and differentiating between an educational message and a selling message.
  • Becoming aware of their own reactions to educational messages and the impact these messages create to guard or warn others of specific dangers.
  • Creating the concepts needed to develop a visual message
  • Learning about target audiences
The lesson plans include step-by-step teacher guides, worksheets, evaluation forms and suggestions for involving community organisations.

Publishers

Languages
English
Number of Pages
12
Source

Message sent to Young People's Media Network on January 31 2005.

PDFLink
http://www.mainepublicradio.org/educators/lesson_plans/whatdoyousay.pdf