A User's Guide to Advocacy Evaluation Planning

This tool was developed for advocates, evaluators, and funders who want guidance on how to evaluate advocacy and policy change efforts. The User's Guide takes the reader through four basic steps that generate the core elements of an advocacy evaluation plan, including what will be measured and how. This tool aims to help:

1. Identify how the evaluation will be used and who will use it to ensure the evaluation delivers the right kind of information when it is needed.
   
2. Map the strategy being evaluated to illustrate how activities lead to policy-related outcomes.
   
3. Prioritise the components that are most essential for the evaluation to make sure the evaluation is resource-efficient and manageable.
   
4. Identify measures and methods that signal whether advocacy strategy elements have been successfully implemented or achieved.
   

Contents include:

• Introduction
  
• Step One: Focusing
  
• Step Two: Mapping
  
• Advocacy and Policy Change Composite Logic Model
  
• Composite Logic Model Definitions
  
• Step Three: Prioritising
  
• Step Four: Designing
  
• Example Composite Logic Model Measures
  
• Methods
  
• What’s Next
  
• About the Guide