The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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UNICEF, Children’s Science Museum & Rights of the Child - Lebanon

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Organised by UNICEF, the walls of the Lebanon Children's Science Museum were decorated with photos and posters with animation and text, chosen by a group of children, of the Rights of the Child. The Museum allows children to experiment with communication technologies and some laws of nature, physics, mathematics and construction, through entertainment.
Communication Strategies

On Lebanese Children's Day, 500 Lebanese children visited the museum. One of the children who participated in decorating the walls spoke to the other children about her experience and urged others to participate in issues that matter to them. Visiting children had a Q & A session with the Minister of Social Affairs, and the Regional Director for the Middle East/North Africa Region. Pamphlets on the Rights of the Child in Arabic, English, French and Braille were distributed.
Development Issues

Political development, children, education, rights.
Key Points

The Children's Science Museum was determined to be the center most visited by children in Lebanon. UNICEF decided to decorate the inside walls with photos and posters on the Rights of the Child and add bubbles of text on the Rights to the animated characters of children and adults already on the outside walls. The Administration of the Museum suggested that children choose the Rights they felt should be expressed. A group of children were gathered. They had a brain-storming session to express their opinions, went to the museum for a tour, and then again had a discussion on the statements suggested earlier. Finally, a group of statements on the Rights was obtained from these children, to be placed inside the bubbles and added as captions to the children's posters.
Partners



UNICEF & the Children's Science Museum.

Sources

Letter from Aida Jammal to the Communication Initiative.