Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Time to read
7 minutes
Read so far

Twaweza

0 comments
"We believe in an open society, built on the human impulse to make a difference; where information and ideas flow, citizens engage, and authorities are accountable to the people."

Launched in 2009, Twaweza (which means "We Can Make It Happen" in Swahili) seeks to enable people in Kenya, Tanzania, Uganda, and the East African region to improve their quality of life through a bold, citizen-centered approach to development and public accountability. Twaweza is designed to give citizens the information and skills they need to hold their governments accountable by supporting large-scale partnerships and initiatives that create space for direct engagement with citizens. Instead of relying exclusively on organisations, Twaweza brokers relationships across a range of institutions and networks that ordinary citizens already use to meet and share information. These institutions may include mass media (radio, television, newspapers), private businesses such as mobile phone companies, commercial product distribution networks, religious organisations, trade unions, and other groups that tend not to be included in development efforts. By focusing on this brokering and mediation, Twaweza sees itself as fostering an ecosystem of change and a shift in information ecologies in East Africa.
Communication Strategies

To work toward its 3-part mission - (i) to demonstrate how citizens can come together to collectively address their systemic development problems, and make government work better for them; (ii) to enable citizens' voices, interests and experiences to be heard and taken seriously in decision-making across multiple governance levels; and (iii) to promote and protect open civic space that enables citizens to freely assemble or organise, speak, and act - the Twaweza project supports the following related activities:

  • making practical information available at community levels;
  • deepening media quality, plurality, reach, and independence;
  • enhancing citizen monitoring through "public watch" activities; and
  • encouraging learning, documentation, and effective dissemination of lessons.

Twaweza's strategies focus on:

  • Access to information: The project seeks to: ensure that more ordinary citizens are able to access information about their rights, responsibilities, and entitlements related to basic services, public resources, governance, and other issues of interest to them; and make it a point that available information is popularised and disseminated widely. In addition, the objective is to ensure that sources and content of information are more diverse, and are vehicles for transmitting information, especially at local levels. Also, the project seeks to make sure that citizens have more opportunity to generate and disseminate information and views, including through use of new technologies.
  • Quality media: Twaweza seeks to ensure: more in-depth and accurate reporting, with deeper investigative journalism and follow-up; improved quality of writing and better researched articles, with increased triangulation of sources; greater diversity of voices, particularly of and by economically poor/rural/excluded communities, in the media; increased reach of media, particularly in rural areas; enhanced and better informed debate of major public issues through media; and clear evidence that media is contributing to action and accountability.
  • Monitoring/public watch: This will be in the form of: greater understanding of citizens' right to and value of monitoring service delivery, government performance, and public resources; more practical options, tools, and means for monitoring available to citizens; increased monitoring undertaken at both local and national levels; increased knowledge about/independent verification of the relationship between policy/laws/budgets and practice, and the effects of policy on people; and clear evidence that public monitoring is contributing to action and accountability.

Making practical information available at community levels includes expanding information flows to citizens and setting up platforms whereby citizens can contribute to generating their own information and share stories, in particular in conjunction with the 5 key channels and networks. In addition, Twaweza set up a one-stop information shop called Uwazi to assist. Twaweza:

  • focuses on practical information about rights, laws, entitlements; makes information available through comparisons and contrasts; circulates stories of ordinary people taking initiative and through providing information about choices and pathways;
  • supports and compels transparency in central and local governments, and, in particular, government oversight institutions such as parliaments and national audit offices;
  • translates and popularises policy, budget, programmatic information, and news related to citizen agency, basic service delivery, and resource management issues;
  • expands the number and strengthens the vitality of information points at community levels, including public libraries and primary schools, faith-based centres, and informal entrepreneur sites such as TV/video viewing locations and mobile displays;
  • supplies information on existing distribution systems of consumer goods, health, and education supplies, as well as communication circulars of government, faith-based organisations, and trade unions; and
  • enhances existing initiatives and uses new technologies to enable citizens to access a wide array of information.

Deepening media quality, plurality, reach, and independence includes the following activities:

  • supporting media organisations to produce quality news magazine and investigative journalism programmes;
  • subsidising high-quality public service adverts and films for radio and television that inform citizens on key issues and stimulate public debate, including reproduction and distribution of content through media, road shows, local video shops, and YouTube;
  • helping establish independent national media funds in Kenya and Uganda; and
  • supporting editors' guilds and other bodies to promote ethical and quality standards in journalism, including triangulation of information and practical ways to counter corruption in media.

Enhancing citizen monitoring through "public watch" includes supporting citizen monitoring and encouraging action around:

  • the money at the end-service delivery level (such as capitation grants for education and constituency development funds) and enabling citizens to compare and report on these against commitments;
  • the quantity and quality of key service delivery components, such as availability of textbooks and desks, the number of functioning water and sanitation points, and availability of medicines;
  • the performance of service delivery staff, such as whether teachers and health workers arrive at work on time and whether they are attending to students and patients, as well as their conduct towards clients;
  • basic outcomes such as education transition rates, literacy levels, and trends in disease incidence;
  • human rights violations and citizen actions to respond;
  • availability of information at community levels, such as on major national laws, policies, and budgets, as well as data on local levels such as funds received, revenues collected, and health and education performance data; and
  • the practical opportunities for recourse that are available on the issues listed above, including what happens when citizens take action to improve the situation.

The Twaweza approach to learning involves the following:

  • fostering the idea of Twaweza as a learning organisation - internally, amongst their partners, and in the partnerships more widely;
  • focusing on learning as doing rather than as capacity building or training;
  • setting up a pool of mentors to help implementing partners, who will be able to draw from the pool to critique their thinking, develop their work conceptually, and make it more creative and effective;
  • undertaking field trips or immersion experiences for its staff. Twaweza has already visited 9 villages in Tanzania in order to orientate staff to local conditions and assess the relevance of its theory of change;
  • carrying out other activities to promote learning, reflection and sharing of stories like reflections on monitoring, a reading club, digital story telling, and learning histories; and
  • evaluating impact and documenting lessons together with a commissioned external evaluation unit that will work with Twaweza across the first 4 years.

Programme partnerships are at the heart of the Twaweza approach. The project works with partners in the water, education, and health sectors, as well as with partners that support citizen agency more broadly. To this end, Twaweza is exploring the development of broad framework agreements with the 5 key channels and institutions, as well as with anchor partners in each sector. A key criterion for partnership selection is reach and scale. Here are some examples of past activities carried out with partners:



Water point functionality: In Tanzania, Twaweza provided support to Daraja to: share information about water point functionality to the public in accessible formats, primarily through the media; enable citizens to update functionality information in real time via SMS (short message service, or text messaging); and analyse and publicise responsiveness of government to citizen notification. Twaweza worked to facilitate linkages between Daraja and media and religious leaders. In addition, Uwazi undertook its own water point mapping initiative in urban areas.



Education (East Africa): Twaweza supported the Uwezo initiative, a "citizen movement based" approach to assessing literacy and numeracy levels in East Africa, drawing on the ASER initiative in India. Uwezo worked with 3 partners in Kenya, Tanzania, and Uganda. Results from the assessments were released.



Twaweza collaborated with SNV Uganda on an experimental learning project to facilitate monitoring of teacher and pupil attendance and absenteeism in primary schools by using an SMS-based information system, with the aim to eventually scale to country-wide coverage (16,000 primary schools). The project piloted an SMS-based application that generated frequent and detailed overviews of teacher and pupil attendance in 100 primary schools, selected in 2 districts.



Radio and television broadcasts (Kenya and Tanzania): Twaweza worked with ShujaazFM to promote young people's access to radio and comic books in Kenya. In Tanzania, a set of radio and TV adverts were developed to promote reflection on the "twaweza" idea - namely, that it is up to citizens to make a difference rather than to depend on "salvation from outside". The purpose was to get people thinking about and debating the concept rather than to publicise the organisation. Broadcast commenced in early 2010. In Tanzania, Twaweza worked with DalaDala TV to establish a daily current affairs programme with an emphasis on analysis, debate, and discussion by ordinary people of news stories that have recently occurred or were ongoing at the time of broadcast. The programme was set in a DalaDala, a small bus that many Tanzanians use as a means of urban transport.



In 2017, Twaweza launched Sauti za Wananchi, which is a nationally representative mobile phone survey that provides real-time insight for people and policymakers on citizens' views and experiences. Sauti za Wananchi has two phases; the first is a traditional household survey. Ten randomly selected respondents in 200 randomly selected villages or streets (enumeration areas) are visited and interviewed. Twaweza also gives out phones (because economically poorer citizens are much less likely to own mobile phones already and so would be less likely to be able to participate in the survey otherwise) and solar chargers (because many households are not connected to the national grid). These 2,000 citizens are the Sauti za Wananchi panel, who are called every month to be interviewed about different topics. On August 25 2022, Twaweza launched new Sauti Za Wananchi data on the state of the nation 2022; click below to watch a live stream from the event.



According to Twaweza, Sauti za Wananchi is a critical engine for Twaweza's advocacy: Since they are collecting and disseminating citizens' voices, elected governments are obliged to pay attention. Sauti za Wananchi is focused on benchmarking citizen experiences to government entitlements and standards as well as international commitments. The initiative supports line ministries and service providers to understand whether citizens know policies and laws, how well policy is practiced and citizens' opinions on the same, and citizens' views on current issues. At the local level in particular, the focus is on co-design of the research to ensure it is useful to local authorities. A number of government institutions have reached out for more detailed briefings or co-designed call rounds. Twaweza contends that Sauti za Wananchi has contributed to policy and practice changes, as well as government action and debate.



Visit the Twaweza website for much more information.

Development Issues

Democracy and Governance, Citizenship

Key Points
Twaweza believes that informed and motivated citizens are the most powerful agents of sustainable change. It views citizen agency as both a goal in itself and an effective means to improve service delivery and public resource management. The project recognises that most citizens lack the information and skills they need to hold their governments accountable and is seeking to address this.

Twaweza's main base is in Dar es Salaam, Tanzania. In addition, small country teams were established in Nairobi, Kenya (in 2009) and Kampala, Uganda (in 2010). For the first 5 years, Twaweza was managed through Hivos, a Dutch agency supporting civic action, human rights, and freedom of expression.
Partners

Hewlett Foundation, Hivos, Sida, SNV, and the United Kingdom (UK) Department for International Development (DFID).

Sources
Twaweza website on November 17 2009 and October 10 2023; and email from Catherine Kell to Soul Beat Africa on June 8 2010. Image credit: Pernille Baerendsten and Deogratius Surah
Teaser Image
http://www.comminit.com/files/twaweza-logo.jpg