Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Tisinthe Interactive Radio Project

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Launched in September 2010 in Malawi, Tisinthe is an interactive radio magazine programme designed to help primary school teachers, learners, and their parents communicate more openly and honestly about HIV. Tisinthe is led by Theatre for a Change (TfaC), in partnership with the Ministry of Education, with funding from the Department for International Development, the Canadian International Development Agency, and Irish Aid.

Communication Strategies

In September 2010, Theatre for a Change and the British Broadcasting Corporation (BBC) trained 7 newly-qualified primary school teachers as radio performers. These teachers then performed their stories from their schools on national airwaves. The programme centred on a radio drama, featuring the story of Mary, a 14-year-old Malawian schoolgirl who is preparing to take her Standard 8 Exams. The first cycle of the programme broadcast for a twelve week period from March to June 2011.

 

The radio programme was designed to give listeners the chance to call in and interact live with the characters in the story, replacing them in the drama and showing what they would have done differently to change the outcome and reduce their risk of infection. The broadcast also featured the recordings of live performances at schools with teachers, learners, and parents as audience members, as well as panel discussions with project partners, stakeholders, and experts on issues raised by the drama.

 

Six listening clubs were established at 4 primary schools (known as Treatment Schools) - Kandiyani, Mpingu, Katola and Chiwenga. Trainee teachers were trained as HIV facilitators to start the afterschool listening clubs with learners, their parents, and their teachers during their practicum. HIV facilitators use the TfaC curriculum and participatory learning techniques to address HIV, children's rights, and gender and sexual rights based on the themes tackled during the radio broadcast. Throughout the course of the radio pilot project each Treatment School held an assembly which tackled the issues of 'Open and Honest Communication about HIV.' The project participants shared their knowledge, through interactive methods, with not only the whole school but also the wider community surrounding the school.

Click here to listen to episodes of Tisinthe.

Development Issues

HIV/AIDS, Education

Key Points

Theatre for a Change (TfaC) is a registered non-governmental organisation in Malawi that works to reduce the risk of HIV infection among marginalised and vulnerable groups through the use of interactive, participatory learning techniques. An endline study following the Tisinthe Interactive radio project found that 92.9% of the Learners Treatment group stated they felt comfortable talking about HIV and AIDS in groups, an 19.4% increase from the baseline results. A similar 10.9% increase was noted for the parents and teachers group. Focus group discussions revealed that the facilitators of the project also felt that they gained immensely from participation in the project.

Furthermore, there was a notable increase in the levels of trust placed in school authorities with issues relating to HIV and AIDS. This is most evident with teachers, where 57.1 % of learners at the endline Treatment group reported they trusted teachers on information relating to HIV and AIDS. At the endline 100% of Learners Treatment group reported talking to TfaC after-school club Teachers about HIV and AIDS, this is a 21.7% increase from the baseline.

Partners

Theatre for a Change (TfaC), the Ministry of Education, Department for International Development, Canadian International Development Agency, and Irish Aid.