Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Support Technology for Educators and Parents (STEP)

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The International Education Systems (IES) Division of the Education Development Centre (EDC) is piloting their Support Technology for Educators and Parents (STEP) programme in Madagascar. STEP works with the Ministry of Education National and Scientific Research (MENRS) to build the capacity of its personnel to offer high-quality training and support to Madagascar's growing numbers of teachers and schools. The project involves the nationwide broadcasting of radio programmes intended to invigorate teaching and learning in Madagascar.
Communication Strategies

The STEP radio programmes consist of thirty-minute segments featuring a cast of local characters engaging in games, stories, songs, and group work. Through the radio programmes, first and second-graders learn Malagasy, mathematics, and French.

 

According to the organisers, the programmes are broadcast on national and regional stations, so anyone with a radio can pick them up. In addition, to engage the widest audience, the programmes are produced in both Malagasy and French, with schoolchildren acting the young parts and EDC local  employees speaking the adult roles.

 

A scriptwriting team of five local educators worked closely with STEP organisers to ensure that the content conforms to the national curriculum and that the pedagogy is sound. Project staff also invited parent groups to test segments before they aired, soliciting feedback and suggestions for improvement. According to the organisers, parents were very supportive of the project, and gave significant feedback into what they wanted more of and what to change.

 

According to the organisers, the programmes provide structured support to primary teachers throughout the country, even those in the most isolated regions, in how to implement the active, intellectually engaging instructional practices, while ensuring that students learn more effectively. The programmes guide teachers on setting up group work, asking open-ended questions, and other potentially unfamiliar activities via "radio teachers" who model these methods in their lessons. STEP organisers say that this is very important as fifty percent of the teaching force in Madagascar lacks formal training.

 

At the end of each radio lesson, the "radio teachers" speak directly to their classroom counterparts in simple, straightforward language, reviewing the day’s activities, explaining why they should be effective, and offering ideas for building on them. According to the organisers, many teachers have found this very useful, and find they are better able to learn about and understand active teaching methods through these programmes.

Development Issues

Education, Children.

Key Points

According to the organisers, the programmes were originally intended to reach 600 schools, but the Ministry of Education wanted to broadcast them nationwide; beginning in 2007, the programmes were being broadcast in 20,000 schools across the country.

 

Recent studies have shown that as many as 75% of students in grades 1 and 2 tune in to the programmes on a regular basis, despite facing limiting factors such as unreliability of radio broadcast schedule, inability to capture a clear signal, insufficient numbers of radios to allow all students to listen.

 

A recent study on the STEP programme revealed that 90% of teachers who follow the broadcasts found the programmes to be of excellent or good quality and were overwhelmingly enthusiastic about the quality of the accompanying teacher’s guides that they had been given.

 

The International Education Systems (IES) Division, based in EDC's Washington Office, provides services to education sector partners in developing countries. Its staff of international and local employees currently works in twenty-five developing countries. They work on the development of education systems at the national level as well as on initiatives with limited scope and very specific purposes, such as small community-based learning systems.

 

IES’ primary focus is on improving teaching and learning. The emphasis is usually basic literacy and numeracy for children and adults. In addition, they place importance on building life skills for orphans and other vulnerable children, on education about HIV/AIDS and systems that address its consequences, on early childhood development, and on ways to address the broader learning needs of communities.

 

IEC uses information and communication technologies (ICTs) such as online learning portals and digital video to improve the exchange of skills and information. They also employ more traditional technologies such as radio to deliver interactive instruction where school systems have broken down or never existed, or to reach refugees, nomads, and children who cannot afford to go to school.

 

Partners

The Ministry of Education National and Reform Sector (MENRS) and the United States Agency for International Development (USAID).

Sources

IES website on January 30 2008; EDC Update, Winter 2008 [PDF]; and email from Atiyyah Edwards, April 7 2008.