Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Strengthening Community-Based Approaches to Management of Avian and Human Influenza (AHI) in Asia

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Launched in November 2007, this initiative is designed to highlight and share community-based experiences with managing avian and human influenza (AHI) in Asia. The AHI-NGO-RC/RC Asia Partnership, comprising the Asian Disaster Preparedness Center (ADPC), CARE, the International Federation of Red Cross and Red Crescent Societies (IFRC), and the International Rescue Committee (IRC), seeks to strengthen the role of non-governmental organisation (NGOs) and community-based organisations (CBOs) in combating AHI at the community level, as well as to increase the capacity of CBOs to advocate for inclusion of homegrown solutions in national policies for AHI control and prevention.
Communication Strategies

This participatory project uses information and communication technology (ICT) to foster the exchange of strategies for addressing AHI in Asia at the local level. The project team is engaged in a process of soliciting, collecting, and documenting good practices in community-based AHI in Asia. One of the project partners, ADPC, began by surveying project managers from local, national, and international NGOs, Red Cross and Red Crescent (RC/RC) personnel, and local government staff who have responsibility for working with communities to implement AHI programmes. These personnel were asked to share their experiences by completing and emailing a form to ADPC. By gathering such information, organisers hope to create a toolkit of resources and reference materials for AHI practitioners. This resource will draw upon lessons learned and complement existing guides and communication toolkits developed by organisations such as the United Nations Children's Fund (UNICEF), thereby (according to organisers) "contributing to a more comprehensive multi-sector perspective in AHI control and prevention at the community level. It will enhance the strategies by which community based organizations and NGOs can engage with international technical agencies and the government."

The results of this and other similar surveys will be made available on the project website, which (when complete) will include links to other AHI websites, an inventory of AHI community-based programmes in the region, reports of regional events and tools developed as part this project, and opportunities for online networking among practitioners in community-based management of AHI. A quarterly electronic newsletter provides information about regional developments, including the availability of AHI-NGO-RC project outputs.

Face-to-face communication is being drawn upon to facilitate the exchange of experience among community-based AHI practitioners in the region. Tour groups comprising community, RC/RC, and NGO representatives from different countries and organisations will take part in 4 week-long study tours in which they will observe, discuss, and learn from the implementation of AHI community-based programmes in other vulnerable communities and countries. There will be 2 categories of study tours: cross border, where particular attention will be paid to communities from neighbouring provinces; and internal study tours for representatives from communities within a country. The group leaders will capture the experiences and provide a report for publication. In addition, a training package will be developed to guide AHI practitioners in the use of the regional toolkit described above and to assist them in implementing community-based AHI programmes. This training package will also draw upon related training programmes such as community-based disaster risk management. The materials will be adapted to the multinational contexts, as required, and are expected to include additional case studies. They will also be translated into local languages by partner organisations.

Also reflecting the strategy of face-to-face communication, the Southeast Asia Regional Inter-Agency Information Sharing/Coordination Meetings on AHI are half-day forums designed to improve coordination of and enhance the sharing of knowledge between individuals and organisations working to mitigate the threat of AHI in Southeast Asia. Participants consist of representatives from international NGOs (INGOs), NGOs, United Nations (UN) agencies, donors, academia, and the private sector. Some of the key themes discussed in past meetings have included: risk communication strategies, contingency planning, impact of avian influenza on livelihood and poverty reduction strategies, role of civil society organisations (CSOs) in avian influenza control, prevention and control measures among displaced populations, and non-health aspects of pandemic planning. Country and regional simulation exercises are part of a strategy for making these meetings as interactive as possible.

Development Issues

Risk Management, Health.

Partners

The AHI-NGO-RC/RC Asia Partnership (comprising the Asian Disaster Preparedness Center (ADPC), CARE, the International Federation of Red Cross and Red Crescent Societies (IFRC) and the International Rescue Committee, or IRC), with funding from the Asian Development Bank (ADB).