The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Social Marketing Is More than Condom Promotion - Vienna World AIDS Conference (July 18-23 2010)

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Information on "Social Marketing is More than Condom Promotion: Use of Social Marketing in HIV/AIDS Programmes to Facilitate Behavior Change, Action, and Community Mobilization Among Various Target Audiences" (Thursday July 22 2010, from 14:30-18:00, in Mini Room 8) - will explore social marketing and assist participants in developing the skills to use it. Requesting your response and ideas...

Facilitated by Sureyya E. Hornston from the United States, this workshop will provide information about social marketing as a tool and assist participants in developing the skills to use it. Participants will learn how they can apply the social marketing methodology to their projects in order to remind, change, or reinforce knowledge, attitudes, and/or behaviours about various actions (e.g., safe sex, adherence, health care seeking, advocacy). The workshop will also help participants "market" their programmes and initiatives to diverse audiences and mobilise them to take action on matters around HIV/AIDS. Finally, participants will learn to create support and motivation for individual or collective action.

What questions or observations would you like the presenters to consider in this session? What observations or ideas do you have related to advancing positive action on this theme? Please engage through this forum; click on "submit a group post" and share your thoughts with us!