Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Searching for Eldorado

0 comments
Searching for Eldorado is a participatory photography project that took place in the impoverished and marginalised community of Eldorado on the outskirts of Sao Paulo, Brazil. Twelve young people aged between 10 and 18 years old took part in this project, which was carried out in partnership with ACER (Associacao de Apoio a Crianca em Risco), a local non-governmental organisation (NGO) working in the community.
Communication Strategies
In participating in Searching for Eldorado, the children were invited, and provided with the means, to represent Eldorado as they see and experience it in their daily lives. Teaching the participants photographic and digital skills was certainly part of the project's strategy (most had not been previously exposed to this communication medium), but was not the key aim or goal. Rather, this skill-building process was seen as a means only: to enable young participants to share their vision of Eldorado - in the form of images - with people outside their community as a way of creating links with "a world that largely ignores their existence. When the media or other outsiders do choose to focus on the community they usually represent it in a negative way and the children and young people who live in this community would like the opportunity to represent themselves in a way that they feel more truthfully represents them."

Face-to-face communication was used to foster this process. Participants engaged in a series of group discussions about the community and the places, people and things within it that are most important to them. Within these discussions, ideas about representation and self-representation were raised and the dominant media image of Eldorado and other marginalised communities as relentlessly violent and hopeless was brought into question.

The bilingual (English and Portuguese) Searching for Eldorado website provides a photographic portrait of the community of Eldorado through the eyes of its children and youth. The gallery of photos taken (over a 4-month period) by these young people shows their lives - their families, their houses, their friends, their neighbourhoods - as they see and live them. According to organisers, the community they have portrayed is vibrant and diverse - "filled with colour, creativity, humour, faith, love, hope and dreams, often found in surprisingly unexpected places. However, the lack of material and social resources are also evident in the images."
Development Issues
Children, Youth.
Key Points
On the periphery of the major financial centre of South America, Eldorado is a shanty town suffering from high levels of unemployment and extreme poverty. According to project organisers, education, health and police services are inadequate, the area has no bank or post office, many areas do not have reliable sewerage or electricity supply, and roads are frequently unpaved and unlit at night. With limited access to education and fewer and fewer opportunities for skilled work available, even those who are lucky enough to have some form of work are often unable to meet their family's basic needs; in many cases children are expected to contribute to the household income. In this environment, domestic abuse, crime, violence, drug and alcohol abuse, and drug trafficking are common; their presence further impacts on the whole community's, and particularly its children's, well-being.
Sources

Email from Anna Kortschak to Soul Beat Africa on April 4 2006; and Searching for Eldorado website.