The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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SADC Regional Centre of Communication for Development

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The SADC Regional Centre of Communication for Development, located in Harare, Zimbabwe, offers training in Communication for Development and provides advice and assistance to government and NGO client development programmes and projects within and outside the SADC Region.
Communication Strategies
The Centre has developed a methodology - Participatory Rural Communication Appraisal or PRCA - which is a truly participatory process whereby the concerned community is involved as an equal partner with the project formulation team in deciding what activities they will implement, how they will implement them, what communication channels will be used, what assistance they expect to receive from the project and what responsibilities they will assume to make the project work and be sustainable.
Development Issues
Children, Education, Family Planning, Gender, Health, HIV AIDS, Political Development Population, Rights, Women.
Key Points
A manual on the PRCA process called "Starting with the People" has been published. It has also been documented on the FAO web page.
Partners
Sources

Letter from Phillipe Van der Stichele to The Communication Intiative.