The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Rural Development Network

1 comment
Rural Development Network (RDN) is an indeginous NGO established in the Republic of Uganda on the 4th February 2000. The Organisation intends to carry out activities in the fields of agricultural transformation, enviroment protection, primary health care, promotion of education and training in technical skills for sustainable developmentand empowerment of the marginalised groups in society like women, children and the disabled.
Communication Strategies

The Organisation has adopted the intergrated rural development approach in a strategy to develop the rural areas through gradual geographical targeting of the most affected areas of Iganga District, in the Eastern region of Uganda. They adopted the above approach because it encompasses the use of all the available resources in the best or optimal way to alleviate the economical, social and cultural developments of the people.

Development Issues

Children, Youth, Environment, Agriculture, Economic Development, Education, HIV/AIDS, Health.

Key Points

So far they have been able to set up the National Coordination Offices at Plot No. 429 along Butikiro Rd, Mengo-Kampala and we are planning to set up the field office in the project areas in Iganga District. They are seeking local and international sources of funding in order to carry out the following projects:

1. Improving crop production in rural areas.

2. AIDs control in rural areas.

3. Primary health care.

4. Provision of safe water and sanitation.

5. Environment protection and biodiversity preservation.

6. Construction of a technical institution in the area.

7. Establishment of cottage industries like the hand looms and micro credit schemes.

8. Formal education assistance to the disadvantaged children.

9. Vocational training for disadvantaged children in the rural areas.

Sources

Letter from the Prime Minister's Office of Coordination and Monitoring to The Communication Initiative.

Comments

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Submitted by Anonymous (not verified) on Thu, 02/02/2006 - 01:35 Permalink

good,for student use also add definition of intergrated rural development