The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Revolution of Minds

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Author

  • Graham Douglas
The author draws on recent advances in the scientific understanding of the human mind and his experience in human development, management, training, government and business to offer an integrative training tool called the SOARA (Satisfying, Optimum, Achievable Results Ahead) Process of Integrative Thinking. The book aims to explain the scientific basis of the Process in simple language and includes techniques for:
  • reconciling needs and wants;
  • balancing and integrating feelings, thoughts, and actions in harmony with one's physical, social and cultural environment;
  • planning;
  • providing a common basis for communication in groups and organisations in these days of rapid change.
The book is broken into these sections:

    PART I: OPENING THE PACKAGE
  • Chapter 1: Where are we coming from?
  • Chapter 2: Wondering about how our minds function
    Section I: Our improved understanding of brain and mind functioning
    Section II: The Integrative Mind
    Section III: Using our Integrative Minds


    • PART II: WILL IT WORK IN PRACTICE?
  • Chapter 3: Overview of the SOARA Process
  • Chapter 4: Basic triggers of the Integrative Mind - human needs
    Section I: Wondering about needs
    Section II: Common basic human needs
    Section III: Less basic human needs in particular contexts

  • Chapter 5: Balancing human needs
  • Chapter 6: Reconciling needs and wants
  • Chapter 7: Clarification of haves
  • Chapter 8: Clarification of wants
  • Chapter 9: Strategic planning
  • Chapter 10: Tactical planning and actions
  • Chapter 11: The SOARA Review Phase
  • Chapter 12: SOARA Evaluation of results

    PART III: GETTING THE MOST FROM THE SOARA PROCESS
  • Chapter 13: Applying the SOARA Process as individuals
  • Chapter 14: Applying the SOARA Process as groups and organisations


    • PART IV: WILL IT WORK IN THEORY?
  • Chapter 15: The SOARA Process and other people's theories - cognitive science and education
  • Chapter 16: The SOARA Process and other people's theories - evolution, planning and decision making.

Click here to order the book on-line.

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