Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Research: ICT Innovations for Poverty Reduction

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Summary

This 101-page paper offers comparative research of local initiatives in the use of information and communication technologies (ICTs) for poverty reduction spread across a range of communities in South Asia, including: Uva, Sri Lanka; Tansen, Nepal; Sitakund, Bangaldesh; and Baduria and Darjeeling (West Bengal), Seelampur (New Delhi), Budikote (Karnataka) and Chennai, Cuddalore and Kancheepuram (Tamil Nadu), India.

The initiatives are part of a regional pilot project "ICTs in the Hands of the Poor" supported by UNESCO. They were led by different institutions including NGOs, universities, private companies, media and technology groups in addition to over a thousand people from host communities.

The project is described as using "ethnographic action research" which seeks to find insights into the many complex issues that surround questions of using ICT to reduce poverty. In the publication, the authors describe the importance of information and communication for poverty reduction as "strongly felt" but suggest that little evidence exists as to how ICTs can be used to respond to the needs of the poor "in their specific communicative ecologies." One of the main goals of this project is to try to address this gap.

In the preface of this book, W. Jayaweera, Director of UNESCO's Communication Development Division states:
"When we began this work, we asked ourselves "If technology is the answer, what was the question?" Our investigation has been framed around assessing whether and in what ways and under what circumstances ICTs are a useful tool for poor."

According to the report, findings "do provide substantial insights to the relevance of ICTs based interventions for poverty reduction." There is discussion on the use of ICTs in varied socio-economic contexts, the roles they can play towards reducing poverty and the impacts they can have on a more overarching process of empowerment.

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