PRODERITH II, Rural Communication System - Mexico
The Programme of Integrated Rural Development in the Tropical Wetlands ( PRODERITH) had two stages. The first pilot programme ran from 1978-1984. The second ran from 1986 - 1995. PRODERITH II expanded the function of Rural Communication Units by decentralizing community planning and implementation of community action. PRODERITH II covered intensive work with over 90,000 families in nine project areas. The communication systems were transferred from specialised Field Units to trained individuals and teams within the communities.
Communication Strategies
PRODERITH II was committed to promoting community members as protagonists in their own development, ultimately without assistance and support from outside. Through training workshops for community members, it "created a capacity within rural communities to identify communication networks & needs, and to make use of video materials and sound systems."
Development Issues
Increasing agricultural production and productivity in the tropics, improving the living and working conditions of peasants (including basic arithmetic, purification of drinking water, food and nutrition, children's diseases, the social and political role of women), and conserving natural resources.
Key Points
Held training sessions with peasants in communities on presentation, use, and production of materials to be used to stimulate and deepen debate within a community about some aspect of their situation or their production systems. When peasants returned home, they became a "Communication Committee" within their community. Expanded the use of media to include not only video recording and playback but also audio and any other appropriate media. Ultimately supported the creation of essential central physical spaces within communities for gathering, viewing and discussing community issues.
Partners
Secretariat for Agriculture and Water Resources; Mexico, Food and Agriculture Organisation of the United Nations.
Sources
Fraser, Colin & Sonia Restrepo-Estrada (1998) Communicating for Development: Human Change for Survival, London, I.B. Tauris
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