Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Preventing Chronic Diseases: Taking Stepwise Action

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Summary

In this article, the authors state that scientific knowledge to achieve a new global goal for the prevention of chronic diseases - a 2% yearly reduction in rates of death from chronic disease over and above projected declines during the next 10 years - already exists. However, many low-income and middle-income countries must deal with the practical realities of limited resources and a double burden of infectious and chronic diseases. This paper presents a planning framework that can be used in these contexts: the stepwise framework for preventing chronic diseases. Countries such as Indonesia, the Philippines, Tonga, and Vietnam have applied the stepwise planning framework. According to the paper, their experiences illustrate how the stepwise approach has general applicability to solving chronic disease problems without sacrificing specificity for any particular country. The stepwise framework offers a flexible and practical approach to assist ministries of health in balancing diverse needs and priorities while implementing evidence-based interventions.

The framework is guided by a set of principles based on a public health approach to chronic disease prevention and control:

  • The national level of government provides the unifying framework for chronic disease prevention and control, so that actions at all levels and by all stakeholders are mutually supportive.
  • Intersectoral action is necessary at all stages of policy formulation and implementation because major determinants of the chronic disease burden lie outside the health sector.
  • Policies and plans focus on the common risk factors and cut across specific diseases.
  • As part of comprehensive public-health action, population-wide and individual interventions are combined.
  • In recognition that most countries will not have the resources to immediately do everything implied by the overall policy, activities that are immediately feasible and likely to have the greatest impact for the investment are selected first for implementation. This principle is the heart of the stepwise approach.
  • Locally relevant and explicit milestones are set for each step and at each level of intervention with a particular focus on reducing health inequalities.

Across these and other countries, the following factors have been associated with successful implementation:

  • A high-level political mandate to develop a national policy framework.
  • A committed group of advocates who are often involved with estimating need, advocating for action, and developing the national policy and plan.
  • International collaboration providing political and technical support.
  • Wide consultation in the process of drafting, consulting, reviewing, and re-drafting the policy until endorsement is achieved.
  • Development and implementation of a consistent and compelling communication strategy for all stages of the process.
  • Clarity of vision on a small set of outcome-oriented objectives.