The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Precede Proceed Phases

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Theory Summary


Click here for Precede Proceed general info.

Click here for PRECEDE - PROCEED: as an Organising Framework for Application Theory.
Source

'Theory at a Glance: A Guide for Health Promotion Practice' National Institutes of Health, National Cancer Institute.

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Submitted by Anonymous (not verified) on Mon, 08/22/2005 - 14:52 Permalink

A new edition of the book was published in 2005: Green LW, Kreuter MW. Health Program Planning: An Educational and Ecological Approach, 4th edition, NY: McGraw-Hill, 2005.