Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Practical Guidelines for Intensifying HIV Prevention

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This document from the Joint United Nations Programme on HIV/AIDS (UNAIDS) is designed to help countries match and prioritise their public health response to HIV/AIDS. This entails defining the goals, outcomes, outputs, and processes for HIV prevention services to be delivered to the peoples and places where they are most needed. It also entails consistently measuring and tracking whether they are achieving their objectives. These Guidelines provide building blocks [in bold below] to support countries to prioritise and sequence their investments for scaling up their response tailored to the social context of the country and to the most vulnerable populations.

From the Executive Summary:
  • "These Guidelines encourage countries to “know your epidemic and your current response”. To know your epidemic requires that countries identify the key drivers of the epidemic focusing on the relationship between the epidemiology of HIV infection and the behaviours and social conditions that impede their ability to access and use HIV information and services. ...UNAIDS and the World Health Organization (WHO) categorise HIV epidemics as low level, concentrated, or generalized scenarios. For planning purposes these Guidelines propose an additional scenario - the hyperendemic scenario.
  • "Matching and prioritising the response" entails identifying those populations most-at-risk and vulnerable, gauging the extent to which new HIV infections are occurring within these populations and the extent to which they are consulted and engaged in tailoring the response for their communities.
  • Matching and prioritising the response enables countries to “set ambitious, realistic and measurable prevention targets” in relation to their epidemic scenario. This entails defining the goals, outcomes, outputs and processes for HIV prevention services to be delivered to the peoples and places where they are most needed and to constantly measure and track whether they are achieving their objectives.
  • These Guidelines provide a synthesis of essential prevention measures required for countries to “tailor your prevention plans” in relation to the epidemic scenarios. They include a synthesis of the essential measures to meet the HIV prevention needs of specific populations or key audiences.
  • Strengthening the national response requires that countries “utilise and analyse strategic information”including epidemiological data, new evidence relating to the epidemic, policy and programmatic guidelines, tools, training materials, and best practices."
The document includes tables on tailoring prevention plans through strategic points organised for each level of epidemiological scenario from low to hyperendemic scenarios and an annex of "Prioritised HIV Prevention Measures for Key Audiences" to help countries address the needs of 14 specific populations, including prisoners, recipients of blood, sex workers, transport workers, uniformed services personnel, and women and girls, among other groups.
Number of Pages
68