Pandemic: Facing AIDS - Global
Launched at the July 2002 XIV International AIDS Conference in Barcelona, Spain, this initiative is a multi-faceted outreach campaign aimed at raising awareness of the global AIDS crisis through a variety of cultural and education initiatives. The Pandemic: Facing AIDS project includes a website, a book, a travelling international photographic and art exhibition, an education packet, a music CD and a documentary film.
Communication Strategies
The Pandemic: Facing AIDS site (available in English, Spanish, French, Portuguese and Russian) provides information about issues including AIDS orphans, mother-to-child transmission (MTCT), access to treatment, the sex industry, and harm reduction. The site also features in-depth personal stories of HIV-positive women and men around the world. In addition, the site delineates ways to take action. For example, links are provided to organisations around the world that are seeking volunteers; information about how to make donations is offered. Also detailed on the site are other strategies associated with the project, which are described below.
The book Pandemic: Facing AIDS (Umbrage Editions, 2003) offers a collection of images from the global AIDS epidemic over the last 20 years. The book's 256 pages contain 200 photographs by 100 artists representing 50 countries. These photographs are displayed in a traveling exhibition, Pandemic: Imaging AIDS, which tours internationally through 2005.
Also part of the project is a two-hour documentary film produced by Moxie Firecracker Films, in association with The Bill & Melinda Gates Foundation and HBO. This film, which premiered at the XIV International AIDS Conference, will be screened around the world. It provides an intimate look at the personal narratives of people from five countries who are living with AIDS.
Educational materials including a tape of the documentary film, an education workbook - translated into five languages which contains lesson plans - a teacher's guide, and a poster to be displayed in the classroom are designed to bring the project's message to children and youth. Specifically, the curriculum provides students with an opportunity to share their reactions to the stories in the film, and to discuss the social and economic issues that affect countries in crisis. They also learn to engage actively with the AIDS crisis by finding out what they can do to make an impact, both in their own communities and at a global level.
The book Pandemic: Facing AIDS (Umbrage Editions, 2003) offers a collection of images from the global AIDS epidemic over the last 20 years. The book's 256 pages contain 200 photographs by 100 artists representing 50 countries. These photographs are displayed in a traveling exhibition, Pandemic: Imaging AIDS, which tours internationally through 2005.
Also part of the project is a two-hour documentary film produced by Moxie Firecracker Films, in association with The Bill & Melinda Gates Foundation and HBO. This film, which premiered at the XIV International AIDS Conference, will be screened around the world. It provides an intimate look at the personal narratives of people from five countries who are living with AIDS.
Educational materials including a tape of the documentary film, an education workbook - translated into five languages which contains lesson plans - a teacher's guide, and a poster to be displayed in the classroom are designed to bring the project's message to children and youth. Specifically, the curriculum provides students with an opportunity to share their reactions to the stories in the film, and to discuss the social and economic issues that affect countries in crisis. They also learn to engage actively with the AIDS crisis by finding out what they can do to make an impact, both in their own communities and at a global level.
Development Issues
HIV/AIDS, Children, Youth.
Key Points
Pandemic: Facing AIDS aims to aid the fight against the epidemic by putting a human face on the overwhelming statistics surrounding the disease and opening channels for people all over the world to become involved in stopping its further spread.
Partners
The AOL Time Warner Foundation, Home Box Office, The Bill & Melinda Gates Foundation, Doctors of the World - USA, UNAIDS, M*A*C AIDS Fund, Elton John AIDS Foundation, The Pfizer Foundation, The Joseph P. Kennedy, Jr. Foundation, American Foundation for AIDS Research, The Levi Strauss Foundation, The Elizabeth Glaser Pediatrics AIDS Foundation, The Franklin and Eleanor Roosevelt Institute, Firelight Foundation, and Warner Music Group.
Sources
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