Pan African Rinderpest Campaign (PARC) Campaign Communication Guide

Rinderpest continues to kill cattle across Africa ruining the livelihoods of innumerable cattleowners, undermining livestock production, and hampering the growth of national economies, particularly those reliant on animal exports. Many countries may be free of rinderpest, but the disease can spread quickly and can threatens every country in the sub-Saharan region. Pan African Rinderpest Campaign (PARC) Campaign Communication Guide seeks to eradicate the disease from Africa. The Campaign states that the control and eradication of rinderpest is a first step towards the improvement of animal health services and livestock production throughout the region. The campaign promotes community participation in livestock development programmes, liberalisation of livestock policies, decentralisation of livestock services and protection of pastures against the danger of overgrazing and the encroaching desert.

This guide is aimed at national governments and their livestock services who are responsible for implementing the national PARC campaign.

The Pan-African Rinderpest Campaign (PARC) has three main goals:

• Rinderpest control and eradication.
• Improved livestock production through revitalised livestock and veterinary services.
• Protection of pastures against the spread of the desert.

The Guide covers:

• Multi-media strategy.
• Using radio.
• Reaching nomads with radio
• What messages?
• Using the PARC kit.
• Field-testing.
• Preparation and launching the campaign.
• Timetable for action
• Organisation and budget
• Preparing a campaign communication proposal
• Rinderpest - a deadly history
• Regional overview