Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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OneClimate

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This web-based initiative is a mass collaboration space designed to bring together people around the world who are interested in brainstorming about, and sharing, solutions to climate change. The social networking space, called "OneClimate", is an initiative of the non-profit organisation OneWorld United Kingdom (UK), whose mission is to "leverage media innovatively for a fair and sustainable world".
Communication Strategies

OneClimate draws on the internet - the OneClimate website - to create what are intended to be innovative spaces and useful tools to enable people around the world to communicate experiences, insights, questions, and answers about climate change. OneWorld built the e-platform with the intention of ensuring that the content is generated almost exclusively by the users.

For instance, in advance of the United Nations (UN)'s climate conference, the Bali Climate Summit, OneWorld set up a "Virtual Bali" in December 2007 that was designed to enable people around the world to participate in the event without emitting carbon through flying to the in-person event. The virtual conference took place on the 3-D virtual world Second Life; all people around the world with access to a computer and a broadband internet connection were invited to participate. This experiment was repeated during the 2008 conference in Poznan, Poland. One page on the OneClimate site highlights "OneClimate Island", a virtual meeting space in Second Life. Organisers say: "There you'll find meetings going on - and you can arrange your own. Plus there are exhibitions and simulations on the theme of tackling climate change. OK it's not as good as meeting face-to-face, but it's better than most of the alternatives."

Both individuals and groups may contribute to this participatory online effort by sharing experiences, joining and/or creating discussion groups, and asking questions about climate change. An illustration of this strategy involves inviting established organisations (non-governmental organisations (NGOs), companies, faith groups, schools, colleges, families, or departments of local or national government) as well as civil society (i.e., individuals wishing to come together online around a particular theme within OneClimate). The group then has its own profile and as many additional pages as necessary to share ideas and spread its message. A visitor to this site may set up a group, invite others to create sub-groups, become an administrator, and view the location of some of the existing OneClimate groups through an interactive global map, which pinpoints people, groups, and events and is accessible online. Other options for engagement include "create your eco-profile" and "campaign for climate justice", amongst others.

Development Issues

Environment.

Partners

OneClimate.net is supported by Cisco Systems.

Sources

Email from Finola Robinson to The Communication Initiative on November 30 2007; "'Virtual Bali' Offers Carbon-Free Participation", OneWorld UK; OneClimate.net website; and email from Anna Cohen to The Communication Initiative on January 20 2009.

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http://tbn0.google.com/images?q=tbn:K2mEHnhkrDl6KM:http://www.icthubknowledgebase.org.uk/fileadmin/ICT/images/second_life/second_life_lge/eduserve2.jpg