Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Olympiads for Change (O-Change)

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On the cusp of the Olympic Games (Beijing, China) in August 2008, Bridge Initiative International launched a global information and communication technology (ICT)-driven process designed to engage youth and others in balancing out the power of globalisation through participating, listening, cooperating, and transforming relationships. Three years in the making, Olympiads for Change (O-Change) is intended to last at least 4 years in between the Beijing Olympics and the London (United Kingdom) Summer Olympics in 2012, with a possible peak in the middle (the Vancouver 2010 Winter Olympics). O-Change is designed to give life to the original ideas of the modern Olympic Games as Pierre de Coubertin imagined them: participation and peace.
Communication Strategies

O-Change's starting point is the 30 Articles of the Universal Declaration of Human Rights, which it is using as a framework to bring individuals together in a "world games" of sorts meant to promote cultural diversity and collective creativity through symbolic competitions. O-Change combines an interactive virtual platform with a series of festive, artistic local and global events and actions. Launched during a time when the world comes together to celebrate human potential and the quest(s) that bring us all together - that is, the Olympic Games - O-Change seeks to generate a feeling of global citizenship that is respectful of local diversity.

Specifically, the virtual platform seeks to provide a spring-board for a new political space where the actors of globalisation in all their diversity can come together by, for example, taking part in a 5-question online survey that is designed to invite people to express how they feel about such issues as what is most needed to spark change from "the bottom" up. In addition, a forum invites people to debate themes related to human rights and various global crises. This idea of fostering a shared process of civic engagement will, as the initiative develops, also be reflected in an online game focusing on the Articles of the Universal Declaration on Human Rights, as well as a space where media professionals, athletes, and artists can contribute the work they are doing to raise awareness.

Using this internet process as a springboard, teams will form to compete in 5 disciplines through which they will illustrate, give life to, and - possibly - adapt the Articles into a document of global citizenship that represents the duties, responsibilities, and rights of each person. Those 5 disciplines could include: a short film or play; a song; a poem or a painting; a simple speech; a kind of physical performance; or an educational project. The resulting new framework will - after a period of listening, consultation, and common construction – be communicated (e.g., through interactions with the United Nations) - in celebration of the 60th Anniversary of the Universal Declaration of Human Rights. The idea is to draw on people's creative vision to consolidate their lobbying power to generate change in global governance.

Development Issues

Rights, Democracy and Governance.

Key Points

Bridge Initiative is a French non-governmental organisation (NGO) working to create and sustain a neutral space for dialogue by using tools that allow those engaged in the debate over globalisation's future to participate in meetings, public debates, and broadcast events designed to inform and engage their fellow citizens.

Partners

Madmundo.tv, Rue89.com, Dailymotion, Global Voices.

Sources

Email from Patrice Barrat to The Communication Initiative on August 14 2008; "Bridge Initiative Association statement on O-Change's (Olympiads for Change’s) Launch in August 2008"; O-Change website; and O-Change in Brief [PDF]; and Bridge Initiative website.