The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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North America Social Marketing Conference - October 1- 2 2019 - World Social Marketing - Ottawa, Canada

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Event/Training Summary

The North American Social Marketing Conference brings together academics and practitioners from across the continent in social marketing and behaviour change, and focuses on using marketing tools and principles to create positive social change in a variety of areas.  The mission of the conference is to aid in the identification, spreading and nurturing of best practice in Social Marketing and behaviour change across a range of sectors and disciplines. The conference aim is to help others increase the efficiency and effectiveness of behaviour change programmes at both operational and strategic levels by providing the world’s leading forum for professionals seeking to influence and change behaviour for social good. 

Conference tracks:

  • Promoting global health and reducing the global impact of disease through behavioural influence
  • Mental health and wellbeing
  • Reducing the impact of addiction including substance, misuse alcohol, tobacco and gambling 

This will be the first North American specific event for the World Social Marketing Conference family of events. Over 200 individuals attended the European Social Marketing Conference in 2018, and there were a record number of submissions for the World Social Marketing Conference, which took place in Edinburgh earlier this year.  

Keynote speakers:

  • Sandra Donatucci & Daniel Morier > Health Canada, Canada
  • Jeffrey Jordan > Rescue Agency, USA
  • Jennifer Lynes > University of Waterloo , Canada 

There will also be a number of pre-conference workshops in Ottawa on October 1st, offered exclusively to conference delegates. Take advantage of these sessions from some of the most experienced social marketing experts in the world. 

October 1st Workshops:

  • The Power and Possibilities of Social Marketing: An Introduction > Jennifer Lynes, Julie Cook
  • Advocating with Skill > François Lagarde, Ariane Cyr, Fannie Dagenais
  • Fostering Sustainable and Healthy Behaviour through Community-Based Social Marketing > Dr. Doug Mckenzie-Mohr
  • Keeping Causes Relevant During Changing Times > Brooke Tully

 

For more information, please visit our website.

 

 

 

Registration Information

 Click here to register

Location

Ottawa, Canada