Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Next Influenza Pandemic, The: Lessons from Hong Kong, 1997

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Summary

This article discusses how the 1997 Hong Kong outbreak of an avian influenza-like virus (also known as avian flu or bird flu), "highlighted the challenges of novel influenza viruses. Lessons from this episode can improve international and national planning for influenza pandemics in seven areas: expanded international commitment to first responses to pandemic threats; surveillance for influenza in key densely populated areas with large live-animal markets; new, economical diagnostic tests not based on eggs; contingency procedures for diagnostic work with highly pathogenic viruses where biocontainment laboratories do not exist; ability of health facilities in developing nations to communicate electronically, nationally and internationally; licenses for new vaccine production methods; and improved equity in supply of pharmaceutical products, as well as availability of basic health services, during a global influenza crisis. The Hong Kong epidemic also underscores the need for national committees and country-specific pandemic plans. "

Among other strategic responses, the article explores the potential benefits of enhancing electronic communications to share information amongst various stakeholders. The article mentions how in 1997 the Hong Kong authorities and other organisations provided information and updates on internet websites. The article proposes that a single, universally accessible, global system would enable national or local public health officials and laboratory workers to monitor influenza without receiving multiple email messages or having to connect to different internet sites that use varied formats, representations of data, and possibly languages.

Accordingly, development of a multifunctional electronic global influenza information exchange system is suggested. This system would extend current capabilities to allow simple daily access by all national influenza centres, scientists and health officials in key cities within participating countries who may have early information about possibly new influenza virus cases or outbreaks. This system would also enable users to send and receive information rapidly. For scientists and other users at a local level to benefit from international electronic information, translation into several major languages may be needed.

Among other benefits, information from an electronic information exchange system could enable local and national or international scientists to make co-operative decisions about diagnostic sampling and needed epidemiological information, without the effort and expense of outside experts. Furthermore, operators of public electronic information sites would be better able to fulfill their task if such a system were in place for them to collect and check information.

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