Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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New Media and ICT4D

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Affiliation

Indian Institute of Information Technology (IIIT), Bangalore

Summary

This presentation in MS PowerPoint format was given for the Communication for Development Programme at Malmo University in 2007. The content summarises recent developments in information and communication technology (ICT), along with frameworks for analysis, case studies, and trends with accompanying roadmaps.

The presentation focuses on world information and communication technologies, particularly in Africa, Asia, and South Asia. It contrasts what was new media 10 years ago - proprietary online services like bulletin boards systems and international internet providers, as well as developing technologies, hardware, and software including fax, personal computers, mainframe computers, email, and audio-visual conferencing - with the new media of 2007 - wireless, mobile, and embedded technologies, aggregation (e.g., portals) and disaggregation (e.g., RSS feeds), narratives (e.g., blogs, citizen journalism), knowledge management (e.g., Wikipedia), outsourcing, and the information society. The 'old versus new' on a more theoretical level includes contrasts like mass media versus emerging and digital media. It includes mass media theories in transition from structural news flows, media gatekeepers, ideological state apparatus, and agenda setting to interactive, customisable, personalisable, archives, searches, immediate posting, global, ubiquitous, and peer-to- peer (P2P) contact between participants in a network.

The presentation explores the "8 Cs"of ICT for development (ICT4D):

  1. Connectivity
  2. Content
  3. Community
  4. Culture
  5. Capacity
  6. Cooperation
  7. Commerce
  8. Capital

It continues with a list of the dimensions of ICTs first as instruments: requiring affordable access, navigation and content in local languages, and "sectoral" organisation and development (e.g., news, education, business, environment, and healthcare); and then as industry: requiring the boosting of content industries, venture capital, stock markets, technical training, regulations, and global alliances. Next, the author classifies information societies on a scale from restrictive through embryonic, emerging, negotiating, mature, advanced, and agenda setting in terms of a progression in ICT development. As an example, the focus is on Asia and its developmental ICT diversity from the powerhouses of Japan, South Korea, and Taiwan to China, with the world's largest mobile subscriber base and second largest internet population, to Bangladesh, with innovations like Grameen Telephone, combining shared mobile access with microfinance.

Shifting to challenges, the presentation notes recent foci on scalability and reliability, on social entrepreneurs, on clusters and teams for learning and assessing workability, and the future of regional development and South-South linkages. There is mention of the "dark" or problematic side of technology, e.g., junk mail, spyware, worms, addiction, and identity theft as part of a long list of digital dilemmas. It states the risks of new media as: data and intellectual property risks, personal and organisational risks, and cultural and spiritual risks, followed by some promising examples of "m-government", like disease control alerts, voting reminders, and pollution reporting.

The summary continues with opportunities and objectives of ICT4D, including disaster management, poverty alleviation, better education, improved healthcare, revitalised private sector, freedoms and conveniences for citizens, and a more equitable and just society.

Case studies that follow include samples of kiosk and telecentre projects, disaster management, healthcare possibilities, higher education in Africa, areas for advancement in developing countries, and e-trade guides. The conclusions include impacts of ICT, metrics of ICT4D, and thoughts on neglected partners like radio, libraries, post offices, and bus and train stations.