Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Neutralising the Voices of Hate: Broadcasting and Genocide

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Summary

This article intends to discuss the effect of propaganda in broadcast media on public behaviour in the context of the 1996 Rwandan genocide.


According to the author, Western media reports maintained that Radio Télévision Libre des Milles Collines (RTLM) incited Hutus to kill Tutsis by both racist broadcasting and explicit instructions to kill Tutsis. RTLM was launched in September 1993. Subsequently, in 2003, three Rwandan journalists, two of whom worked for RTLM, were found guilty by the International Criminal Tribunal on Rwanda of participating in the genocide because of their broadcasts. The article examines these claims, querying the power of media to influence pre-existing prejudices and the assumption that without the media, the genocide might not have happened. It makes reference to the claim that violent television programmes predispose children to behave violently too.


The report refers to research done on the broadcasting of RTLM before and after April 6 1994 and examines more closely claims that RTLM was broadcasting "a steady stream of racist, anti-Tutsi invective" to Hutus. It maintains that after 6 April 1994, RTLM supported the genocide by broadcasting the names and vehicle registration numbers of targeted victims. However, before 6 April 1994, "ethnic propaganda" was apparently more subtle, "favoured listening of the rebels of the Rwanda Patriotic Front - the very targets of its ‘anti-Tutsi invective'" and not under obvious governmental control, unlike Radio Rwanda, a station under strict government control.


The article continues to point out that the Rwandan genocide arose from a situation in which there was a lack of democracy in media. This has happened historically in Nazi Germany and former Yugoslavia and the fomenting of ethnic crimes is happening currently in Burundi, the Democratic Republic of Congo and Zimbabwe. The report claims that hate messages in the media do not necessarily aim to convince the general public of propaganda, but rather fire up and justify the actions of ruling party militias and security forces and reinforce existing prejudice.


The article maintains that hate speech can best be opposed by tolerant, pacifist opinions in an environment in which there is diverse media and freedom of expression. "Anti-hate speech laws notoriously have the opposite effect from that intended," claims the author, who believes that giving governments a mandate to shut down broadcasting stations is dangerous. He concludes, "Pluralistic and accountable broadcasting is an indispensable part of building democracy and the voices of hate can only be neutralised if they are confronted with a variety of alternative points of view."


Richard Carver is director of Oxford Media Research. He wrote "Broadcasting and political transition: Rwanda and beyond" in Richard Fardon and Graham Furniss (eds), African Broadcast Cultures: Radio in Transition, James Currey, 2000.

Source

This article first appeared in Pambazuka News on April 1 2004, an electronic newsletter for social justice in Africa.