Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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National HIV Testing Day (NHTD) Campaign

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Initiated in 1995 by the National Association of People with AIDS (NAPWA) and supported by the Centers for Disease Control and Prevention (CDC), National HIV Testing Day (NHTD) is held in the United States (US) each year on June 27. In observance of this day, state and local organisations arrange community events to communicate the message that "it's better to know" (one's status) to everyone, with a particular focus on high-risk populations such as African American and Latino communities; adolescents; young homosexual, bisexual, and transgendered men; women of childbearing age; and people who use contaminated needles to inject drugs.
Communication Strategies

This effort to promote early diagnosis of, and testing for, HIV draws on in-person events, the media, and the internet to raise awareness and encourage action. Visitors to the NHTD website may access media tips, web tips, and banner ads (to be posted on various websites to call attention to NHTD). Several posters in English and in Spanish may be downloaded (or ordered in printed format). The posters feature real people living with HIV, such as a transgender couple, a young African-American woman, a young Caucasian man, and a mature Hispanic man. NAPWA hopes that these NHTD posters will - by sharing images and words of those actually living with the disease - reduce AIDS social stigma, encourage HIV testing, and enhance the use of social networks.

Through public and private partnerships, NAPWA supports HIV testing at local events on NHTD throughout the country. Details about upcoming events such as one being held in the state of Wisconsin (where free rapid HIV testing is provided, along with a health fair, refreshments, and condoms) are offered on the project website. To cite an example of a past event, during NHTD 2007 the non-profit organisation AID Atlanta worked with the Morehouse School of Medicine, National AIDS Education & Services for Minorities (NAESM), and the AIDS Survival Project to reach out to Historically Black Colleges and Universities (HBCUs). There, they provided a forum where students, faculty, and staff at Clark Atlanta University and Morehouse College could access services for HIV and sexually transmitted infection (STI) tests. A total of 358 HIV tests and 86 syphilis tests were conducted at Clark Atlanta University and Morehouse College.

Partnership is a theme also running through NAPWA's work with elected officials – including Mayors and Governors – in the US to publicly acknowledge the importance of NHTD and HIV testing through written proclamations and local events. In addition, these officials are requested to publicly support NHTD by getting tested, advocating for testing, and hosting press conferences to discuss HIV testing and other public health resources for HIV care. For instance, in 2007, Governors of North Carolina (Mike Easley) and New York (Elliott Spitzer) issued proclamations for NHTD. Also, a message on HIV testing from Mrs. Laura Bush, First Lady of the United States, may be viewed, listened to, and/or read by clicking here.

The mass media play a key role each year in drawing attention to NHTD. Calls to "Take the Test, Take Control" are featured on television and the radio in many cities. NAPWA's media partners also join in HIV/AIDS education for viewers, listeners, and readers across the country while encouraging them to take action and get tested. (Americans may send a text message with their zip code to KNOWIT (566948) to find a nearby HIV testing centre.)

Development Issues

HIV/AIDS.

Key Points

The CDC estimates that more than 1,000,000 people in the US are now living with HIV, and approximately 25% are unaware of their HIV infection. "The decision to take the test is the first step in taking responsibility for your health and the health of others with whom you may be intimately involved."

Partners

CDC, NAPWA, and the National Alliance of State & Territorial AIDS Directors (NASTAD).

Sources

"National HIV Testing Day - June 27, 2007", by CDC, on the Food Consumer website; and NHTD website.

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http://www.hhs.gov/aidsawarenessdays/images/testing%20day/nhtdposter08.jpg