Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Multi-Country Study on Trusted Partners Among Youth: Eritrea, Tanzania, Zambia, and Zimbabwe

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Affiliation

AIDSMark

Date
Summary

This 44-page study, produced by AIDSMark with USAID funding, focuses on the sexual behaviour of 15-24 year olds who are in relationships with "trusted partners". According to the report, the objectives of this study were to:

  • explore youth’s definitions of “trust”
  • establish criteria youth use to determine the trustworthiness of partners
  • identify types of individuals youth believe they can and cannot “trust”
  • examine trust’s influence on sexual decision making and sexually transmitted infections (STIs)/HIV risk perception
  • identify how sexual partners violate trust and the effects on sexual decision-making


Executive summary (excerpt):


"Data were collected in October 2001 as part of a regional Behavior Change Communication (BCC) strategy in East and Southern Africa. Country programmes chose to participate in research based on project priorities and levels of interest in participating in a regional BCC strategy. Four county programmes agreed to collect and share data: Eritrea, Tanzania, Zambia, and Zimbabwe.

A total of 33 focus groups were conducted. Research teams in each country used the same discussion guide and pretested the guide prior to data collection. Discussion groups lasted between an hour and an hour and a half, were audiotaped, and transcribed into English. Each research team conducted two discussion groups in the major urban area composed of the following strata: males 15-19 years, females 15-19 years, males 20-24 years, and females 20-24 years. The Zambia programme conducted one additional focus group with males aged 15-19."

Programme implications (exerpt):

“Although much of this research focused on condom use, several other types of behavior change interventions are appropriate for addressing the barrier trust can play in youth’s perception of risk for STIs/HIV.

This study demonstrates that youth’s beliefs about their partners, and the partner selection process generally results in inappropriately low self-risk assessment for STIs/HIV. This, in turn, contributes to behaviors that are likely to lead to HIV infection. As a result, it is critical that communications programs aimed at preventing new infections among youth address the problem of trust as it relates to low risk perception for infection. We believe there are three essential components to such a strategy.

First, youth must understand that partners’ trustworthiness and character are independent of their serostatus. In short, “bad things happen to good people,” and in generalized epidemics many good, upstanding and trustworthy people are HIV positive. Although a checklist may help youth select a good partner, unprotected sex with this or any other person must be perceived as risky.

Second, youth must personalize this understanding: 'good people who become HIV positive do not just come from other communities,' but they are friends, neighbors and potential partners, or youth themselves. It is likely that interpersonal communication campaigns or other community-level activities will help achieve this personalization of risk.

Third, although achieving a new level of personalized risk perception among youth will be challenging, channeling this new knowledge into appropriate behaviors will require the creation of new social norms. Existing social norms result in several forms of risk behavior: irregular condom use; limited knowledge of serostatus due to low use of voluntary counseling and testing (VCT) services; and relatively low levels of abstinence or delayed sexual debut. In addition to communicating new and appropriate levels of personal risk assessment, programs should strive to achieve broad social support, if not pressure for, consistent condom use, knowledge of one’s own HIV status - as well as that of all partners - and delay or reduction of sexual activity where possible.”

Source

PSI website, January 17 2005.