Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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mHealth: A Narrative Synthesis of Evidence of Its Application in Improving Childhood Immunization Coverage

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Affiliation

Penang Medical College (Abdulrahman); Open University of Malaysia (Olaosebikan)

Date
Summary

Several supply- and demand-side factors, as well as other context-specific factors, are associated with the poor uptake and completion rates of childhood vaccination, and the consequent high mortality rates from vaccine-preventable diseases (VPDs), especially in developing countries. Among the approaches to address these factors are interventions such as public education or knowledge translation and, recently, the adoption of mobile health technology through provision of immunisation reminders on mobile devices (short messaging service (SMS) and telephone calls) and apps have demonstrated promising results in improving immunisation coverage in Kenya, Guatemala, Zimbabwe, Pakistan, and China, albeit with a few inconsistencies. The aim of this review was to explore the diversity and quality of evidence regarding the application of mHealth in improving childhood immunisation coverage.

The authors contend that, although narrative reviews often take a less formal and rigorous approach compared to a systematic review and meta-analysis, they can be an educational tool in continuing medical education, especially when a blended approach such as reporting methodology, search terms, databases used, and inclusion and exclusion criteria are provided, as was the case in this review.

Following a brief search on Scimago Journal and Country Rank using a combination of relevant subject areas and subject categories, they evaluated 15 articles - mainly systematic reviews and randomised controlled trials (RCTs) - published in 12 top Q1 impact factor journals between 2010 and 2017.

Overall, the researchers found moderate- to high-quality literature evidence suggesting the efficacy of mHealth interventions used singly or in combination with other interventions in improving childhood immunisation coverage across several rural and urban settings around the world. The ubiquitous availability of mobile phones and devices suggest that the targeted application of mobile phone technologies to improving childhood immunisation uptake and completion rates can be very successful in addressing demand side factors such as forgetting immunisation appointments, not knowing the vaccine schedule, or incurring transportation costs to clinics/hospitals, to improve immunisation uptake. Building on the established evidence of the efficacy of SMS in addressing demand-side factors affecting childhood immunization coverage, some researchers have explored the comparative effectiveness of SMS alone versus a combination of SMS and other incentives such as financial incentives, especially in populations with perceived low literacy rates, low- to high-background immunisation rates, and questionable acceptability of SMS among segments of the population.

While these evidences represent the larger consensus, the authors recommend that more attention should be given to detailed analysis of factors or circumstances that lead to negative results of these interventions in areas where such have been observed or reported. Futhermore, although mHealth interventions are generally perceived to be cost-effective, further studies are required to provide wider and more concrete evidence of its cost-effectiveness ratio compared to other types of interventions aimed at improving childhood immunisation coverage.

Source

Journal of Hospital Management and Health Policy 2017; 1:6. doi: 10.21037/jhmhp.2017.10.01 Image credit: Teeko mHealth app via R4D on Twitter