Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Medicines Transparency Alliance (MeTA) in Ghana

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Medicines Transparency Alliance (MeTA) is a multi-stakeholder alliance of countries, companies, civil society, and international partners working to improve access to and affordability of essential medicines worldwide. One of seven pilot country initiatives, MeTA Ghana launched in November 2008 and is working to increase transparency, consumer awareness, and consumer participation in procurement, distribution, and use of essential medicines in order to help increase accountability, improve efficiency, and increase value-for-money. At a MeTA African Skills Building Workshop in 2008, representatives of 7 Ghanaian non-governmental organisations (NGOs) set 3 objectives as part of their participation in MeTA:

  1. press for a 10% reduction in prices of essential medicines by 2010;
  2. advocate a 15% increase in availability of essential medicines in rural communities by 2010; and
  3. strengthen the capacity of civil society organisations (CSOs) in dealing with essential medicines.
Communication Strategies

Following 2 scoping missions by the United Kingdom (UK) Department for International Development (DFID), the MeTA core team worked to secure high-level country political commitment and to fine-tune strategies for sharing learning across countries. Key Principles for 2007-2011 include several communication-centred themes, such as an emphasis on partnership, participation, and equity, as well as plans to proactively engage civil society in consensus-building and in providing more information to consumers.

 

MeTA Ghana is establishing mechanisms to strengthen the collection, analysis, and dissemination of data on medicines along the supply chain. Sustaining regular, open stakeholder dialogue is a core component of this process. Also, participants are facilitating peer oversight systems within and across health professions. This open, collaborative approach is designed to build accountability to address inefficiencies and reduce excessive pricing, and to support principles of equity and social justice by increasing transparency.

 

To understand exactly how best to proceed, MeTA Ghana is planning to draw on research as a core way to uncover and spread information - for example, by undertaking studies to assess the level of transparency and accountability in medicines regulation, procurement, distribution, and use. Periodic annual studies will assist in understanding and/or explaining provider and consumer behaviour. In addition, members of the core team will be promoting regular monitoring of medicine prices and availability as well as their rational use using World Health Organization (WHO) standard indicators. Sentinel testing with German Pharma Health Fund (GPHF) "minilabs" will facilitate regular monitoring of medicine quality.

 

Echoing MeTA Ghana's collaborative approach, a core focus will be on fostering agreement by pharmaceutical companies to data publicise their supply prices to match tender data. The group will work to bring chemical sellers fully on board in ensuring medicines availability, affordability, and rational use through regulation, training, and efficient monitoring. As indicated above, MeTA Ghana will make it a priority to enhance the capacity of CSOs and the media so that they can play more active role in medicine advocacy (e.g., by supporting disclosure and accountability). CSOs have released a statement [PDF] indicating their desire to participate fully.

Development Issues

Health, Transparency.

Key Points

According to organisers, economically poor people frequently lack access to essential medicines because prices are too high (private sector), products are not available (public sector), there are concerns about quality of products (public and private), and there is inadequate focus on distribution from "port to patient". Available evidence shows: variable efficiency of public procurement, price mark-ups along supply chains, low local manufacture, and counterfeits.

Although there are measures put in place to make concrete Government and Presidential commitment to good governance (e.g., the Public Procurement Act 2003, Ministry of Health (MOH) Guidelines for health sector procurement, and a forthcoming Right to Information Bill), MeTA Ghana contends that the benefits of improved procurement are not translating into affordability and availability for patients. One culprit is low consumer awareness due to very little information in the public domain on quality, availability, and prices of medicines. Other issues include: inconsistency across the public, private, and mission sectors in terms of how standards (i.e. quality, availability, and pricing) are developed and applied; non-adherence to treatment guidelines by prescribers and irrational use of medicines by providers; and mutual suspicions between stakeholder groups.

Partners

Partners for the main, seven-country MeTA programme include: the UK Department for International Development (DFID), the World Health Organization (WHO), the World Bank, governments, global and national civil society organisations, and pharmaceutical and other business organisations.

Sources

Medicines Transparency Alliance (MeTA) in Ghana [PDF], by Daniel Kojo Arhinful (national launch in Ghana - Accra, November 2008); and Ghana page on the MeTA website.