Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Making HIV/AIDS Our Problem

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- from Chapter 1...

During 2001, Save the Children commissioned a number of studies related to HIV/AIDS, children and young people in South Africa. This included the development of a literature review of young people's responses to HIV/AIDS in South Africa entitled: 'Pathways to action: HIV/AIDS prevention, children and young people in South Africa'. Running parallel to this study was the exploration, through formative field research, of approaches to engaging youth response to HIV/AIDS. This involved the development of two action research interventions- one in Amatole Basin, a rural community in the Eastern Cape, and the other at Sibonile School for the Blind, located at Klipriver in Gauteng. The overall aim was to examine in detail, through two case studies, the challenges facing the community and young people in particular, in developing a sustained and effective response to HIV/AIDS prevention. Objectives included:

  • Exploration of the challenges of HIV/AIDS prevention in two different communities, based on the findings of Pathways to action.
  • Exploration of the mediators of HIV/AIDS response in each of these communities.
  • Engaging young people in the challenges of reorienting their personal, interpersonal, communal and social lives in a way that is conducive to HIV/AIDS prevention.
  • Engaging the community context through exploring and addressing the community and social dynamics (including service delivery) that impact on young people's responses to HIV/AIDS.


In 'Pathways to action' it is suggested that it is important to recognise the heterogeneity of young people in South Africa when developing HIV/AIDS responses. Bearing this in mind, the case studies reported on here were deliberately conducted in two very different contexts. There is clearly a need to explore many other contexts of young South Africans in order to know the challenges facing young people. But the two contexts described in this report provide much to reflect on. This is of relevance beyond the boundaries of these communities, and many of the emerging issues and practices have application in other communities and contexts.


Work with the group of young people from a poor and under-developed rural environment in the Eastern Cape allowed for reflection on the challenges of responding to HIV/AIDS in a community where the general social environment offers few resources and little support for young people trying to take hold of their lives. In many respects, the predicament of these young people exemplifies, in stark relief, the context of many young South Africans who encounter the challenge of responding to HIV/AIDS in environments that afford little support for their efforts.


Working with visually impaired young people allowed for reflection upon what it means to develop a response to HIV/AIDS in a context where access to information, social integration and independence are compromised, and where there are higher levels of custodial care than is the case for able-bodied young people. In this context the challenges of independence which exposes young people to risks as they venture beyond that which is familiar and well known, were examined.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

where do you find out what aids is? and why it is a problem?