Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Kids broaden their horizons

0 comments
Summary

This article explores a programme that brings fast broadband to all 86 schools in the Telford and Wrekin borough (Shropshire, England). The programme's purpose is to help otherwise geographically isolated children interact with the broader community, at the same time enabling teachers to share scarce resources.


This initiative, which the author claims "may prove to be nothing short of a revolution in teaching" involves the introduction of real broadband at 155Mbps, which is 310 times faster than BT Telecommunication's asynchronous digital subscriber line (ADSL) offering. No servers were installed in the schools themselves; instead, there are nodal points around the towns. This means that schools do not have to pay for technicians, content, or licences. All schools are connected by hard-wire cable, and all receive a broadband connection to their desktop.


This real broadband makes videoconferencing possible: children may interact with peers at another school many miles away, enabling them to make friends and share ideas. For example, two groups of children in very different environments - one at a rural school in High Ercall and another at an urban school - were having a lively debate on the day the author visited about the national media ignoring rural communities. As a teacher at the rural school enthsed, "There's not that breadth of community here and some kids are not streetwise. The ability of a rural school to communicate with the wider community is very powerful."


Children are also able to use "smartboards", which are large digital boards linked to the network that function like computer screens. When a student answers a question, he or she touches the screen - which one teacher claims makes learning fun, "as in a computer game". Students with many different kinds of learning styles can apparently learn quickly through this kind of technology.


One official quoted in the article noted that schools needed some convincing to pool their resources to invest in this kind of project, rather than to buy individual computers for their students. Now that the network is established, schools are using their funds to support the continued development of their teachers. Teachers can also share resources on a particular topic, saving time and money.


"You really enjoy doing it," said one 11-year-old of communicating with peers through the videoconferencing technology. "It's not something where you're just writing it down. You can relate to what they're saying and it's interesting to see what they think."


Click here for the full article on the Guardian site.

Source

Article forwarded to the Young People's Media Network on June 30 2003 (click here to access the archives).