The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Khululeka Siyavota

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Khululeka Siyavota is a drama series, initiated by the South African Broadcasting Corporation (SABC) Education Department, which is designed to address issues related to voter education, the secrecy of a vote, and the emotional readiness of voting in preparation for South African elections in 2009. The first series of Khululeka was aired before the 1994 elections in South Africa, and a second series was broadcast in 2004. The third series, which was broadcast in January 2009, introduced a new group of characters. Khululeka Siyavota is produced by Penguin Films for SABC Education in partnership with the Independent Electoral Commission.
Communication Strategies

The 13-episode series is set in the Western Cape, and focuses on the extended Zwane family, their friends, and community. It addresses apathy among the youth, alienation, and disillusionment of voters while taking a human rights approach - exploring individual and group rights as underpinned by the South African constitution. It also examines issues of accountability and transparency of those holding public office and highlights institutions of democracy that support the community. The series places emphasis on individuals taking responsibly and taking part in the elections. According to organisers, the show intends to remind viewers that their vote is their voice and every vote has the power to make a difference.

Khululeka Siyavota is part of a larger ID Ur-Self NOW! campaign which went on road shows in 5 different provinces. The campaign encouraged 16-year olds to get their ID document to be able to vote in the future, and urged 18-year olds to get their ID documents in order to vote in the 2009 elections.

The series was broadcast on SABC 2 every Sunday evening for 13 weeks beginning January 4 2009.

Development Issues

Democracy and Governance, Youth

Partners

Penguin Films, SABC Education, Independent Electoral Commission

Sources

Khululka Siyavota press release on December 10 2008; and Penguin Films website, February 24 2010.

Comments

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Submitted by Anonymous (not verified) on Mon, 02/09/2009 - 05:52 Permalink

i think it roxxx

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Submitted by Anonymous (not verified) on Wed, 03/25/2009 - 07:16 Permalink

This is the best show this year, so real and heart felt,touching base with day to day real life drama that sa is faced with. Can we have it everyday like a soapie please? Well Done Tina Jaxa, You are an amazing actress keep it up. Khululeka Siyavota is awesome with her in it.

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