Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Introduction: Insights and Direction: Communication and Natural Resource Management: Experience/Theory

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Summary


Discussions and debates about what these changes to the communication environment mean range around a few key insights. For our purposes – examining what experience and theory have to show us about the use of communication in natural resource management (NRM) – the most telling points are:

1. There is a complex history of unequal power relationships and economic marginalisation in which community level development processes are embedded and from which lessons can be drawn and better approaches to communication built.

2. Preferred methods and approaches to communication in NRM, have moved from «expert» outside advice provided for «recipient» communities, to the sharing of knowledge in a process of mutual exchange, where the community determines its own development priorities.

3. Local communities do not exist in isolation from wider contexts of social, political, economic and environmental forces, and these need to be taken into account.

4. Most NRM initiatives require communication strategies for both internal and external processes.

5. New communication technologies have increased the possibilities for marginalised communities to access information, and to have their voices heard from local to global levels.

6. The obstacles to this access remain and should not be underestimated, as they are caused by language, gender, poverty, geography, discrimination, and a variety of other forms of marginalisation and disempowerment.

7. There are many experiments in the use of communication and NRM, but these are as recent as the new technology or method employed, and can only show us partial glimpses of what is possible and what is sustainable.

8. For every positive indication of how ICTs may create opportunities for those involved in communication for social development, there are negative aspects that must be kept in mind such as the digital divide, the concentration of ownership over the means of communication, and who controls the content and utilisation of communication tools and approaches.

In spite of these potential pitfalls, many people, communities and organisations around the world, have begun to experiment with a variety of approaches to communication and NRM that make use of inclusive methods and technologies (some new and some traditional).

It is easy to feel we are at a point where there are more questions than answers, and more uncertainty than clear direction. However, there are opportunities and possibilities being created by people wherever they are engaged and lessons being learned in the process of engagement. If the paths we should follow are not clearly marked the general direction has been mapped and to paraphrase the words of Spanish poet Antonio Machado «Traveller! there are no paths, paths are made by walking» (Cantares XXIX). We hope that you will find the following «experiences» useful as tools to explore other contexts and theoretical perspectives while gaining insight into your own communication practise.