Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Interactive Radio Instruction - Zambia

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A project in Zambia is examining how interactive radio instruction can help bring basic education and life skills to help address the crisis of AIDS orphans.
Communication Strategies

In "interactive radio instruction," broadcast lessons are scripted so that listeners feel as if they are interacting with the radio teachers. EDC has been working in partnership with the Zambian Ministry of Education's Educational Broadcasting Service (EBS), churches, NGOs and local community groups to use this method to meet the desperate and growing needs of AIDS orphans. EBS trains "mentors" to manage the daily instruction, and the communities identify and support these mentors and their centers. The radio helps to "teach" children basic skills, and communities are engaged to manage the learning process at local centers. The radio programmes provide children with 30 minutes of basic mathematics and language instruction each day that is based on the school curriculum, while the interactive nature of the programme models various pedagogical strategies and classroom activities to help strengthen the mentors' teaching skills. Each daily programme also carries a short segment of life skills education (health, nutrition and basic hygiene) and addresses values that children would otherwise have received from their parents and teachers.
Development Issues

HIV/AIDS, Children, Education.
Key Points

An estimated 800,000 to one million Zambian children are currently out of school, a major proportion of whom are children orphaned by HIV/AIDS. In rural areas, many children are constrained by distance and poverty, but attrition among the teaching force as a result of AIDS-related illness and death has made the situation considerably worse. Community schools have mushroomed in the last year, but they still only reach about 50,000 children, only about 5% of whom are orphans, according to the Zambia Open and Community Schools Secretariat. Thus the educational system is simply not able to handle a problem of this magnitude. The Ministry of Education and the community schools have expressed support for a programme they perceive can also address problems of poor quality in the conventional classrooms. Communities are eager to be included in the pilot that is presently running in three regions of Zambia with financial support from USAID/Lusaka and other donors.
Sources

Education Development Center (EDC) Website and letter from USAID to The Communciation Intiative