Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Innovative Strategies Reduce Fertility in Ghana

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(excerpts from the Population Council site)

"In the early 1990s, surveys conducted in Ghana showed that people's desire for family planning was largely unfulfilled, despite two decades of policies aimed at making inexpensive family planning services available. Research also showed that mortality in remote rural areas was substantially higher than in urban communities. In response to this situation, the Ghanaian Ministry of Health designed the Community Health and Family Planning experiment at its Navrongo Health Research Centre (NHRC), a field station in rural northern Ghana. The Population Council provided research support and administered funding for this experiment. Many respected observers had stated that improving access to family planning services in rural sub-Saharan Africa would have little or no effect on fertility because kinship networks, family structures, and marriage customs favor large families. Recent results from the Navrongo experiment have provided an altered perspective on the issue..."


Two experimental strategies were developed. In one strategy, Ministry of Health nurses live and work in community-constructed health centers and provide health and family planning services door to door. In the other strategy— known as zurugelu, which means "togetherness" in the local language—door-to-door services are provided by local volunteers and supported by community leaders. These leaders also host community gatherings, known as durbars, that foster community dialogue about health and reproductive matters.


"The study is being conducted in four geographic regions in the Kassena-Nankana District. People in Area 1 are exposed to the zurugelu strategy. Residents of Area 2 receive care from nurses. In Area 3, people benefit from contact with both the zurugelu and nurse outreach strategies. In these three experimental areas and in Area 4, the comparison area, residents have access to Ministry of Health fixed-location clinics..."


It was reported that the initial results of the experiment suggest that in a traditional African society provision of primary health services in the local community and intensive social mobilization can make a difference in fertility and ideas and beliefs about reproduction. The researchers found that when nurse outreach and zurugelu were combined, married women's knowledge of contraceptives improved significantly more than when these two strategies were used separately.

Source

See also: Debpuur, Cornelius, James F. Phillips, Elizabeth F. Jackson, Alex Nazzar, Pierre Ngom, and Fred N. Binka. 2002. "The impact of the Navrongo project on contraceptive knowledge and use, reproductive preferences, and fertility," [PDF] Studies in Family Planning 33(2): 141-164. Click Here For the Studies in Family Planning website.