Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Influencing Policy on Information and Communication for Rural Development

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speech presented at the conference event "Fighting Rural Poverty: The Role of ICTs", International Fund for Agricultural Development (IFAD), World Summit on the Information Society
Summary

In his speech, Anton Mangstl suggests that information on food and agriculture is important to the policies and strategies of groups that are responsible for reducing rural poverty and food insecurity. He states "it is only through improved information that individuals and institutions can make informed choices about the opportunities and constraints associated with agricultural development strategies." He describes the role of The International Fund for Agricultural
Development (IFAD) (a specialized agency of the United Nations), and how it is positioned to advocate for policy change.

Anton Mangstl maintains that "improved access to information is necessary but not sufficient alone for improved policy - and decision-making. Decision-making is a political process and stakeholder participation in decision-making processes is crucially important." He also suggests that "strategies for information in support of policy-making should focus primarily on enhancing the quality and quantity of information available to institutions responsible for making decisions which affect the poor. And "it is important to note that information needs at different levels of government decision-making (local, district, national and international) are highly differentiated."
In respect to food insecurity and poverty, Mangstl notes that there are "complex linkages between policies designed to solve these problems and actual livelihood outcomes." He makes reference to the Food and Agriculture Organization's information systems and tools aimed at policy- and decision-makers and that it is "important to consider the ways in which this information is actually used by the target audiences, as well as if and how it translates into targeted policy interventions."

Mangstl points out that "there is a particular need to increase the capacity for more rapid flexible responses to the information needs of policy-makers. This is partly a question of improved targeting of government information needs and partly a question of supporting and training governments in information management and analysis for policy-making."

Mangstl concludes his speech with this final statement: "there is a significant disconnect between on-the-ground efforts to address local information needs and policy-making processes. The local context has a significant impact on whether generally accepted policy reforms are actually adopted and impact at the local level. Effective policies and processes must be grounded in real life experience, in local circumstances and on real user needs. Both ground-level initiatives and policy reform are necessary, but information flow between the two is generally poor and must be improved if the potential developmental impact of each is to be enhanced."

Source

International Fund for Agricultural Development (IFAD) - click here