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Indignadas (Outraged Women)

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This art exhibit by María María Acha-Kutscher is one of the projects of the Power section of the online exhibition: Imagining Equality, launched by International Museum of Women. The presentation of  María María's art is described by the following from the gallery site: "By turning photographs from public protests into timeless drawings, artist Maria Maria Acha-Kutscher empowers and memorializes the women at the center of these social struggles."

Communication Strategies

The Indignadas series is part of the artist María María's Women Working for Women project, which recovers the women's historic memory and consists of a visual record of the participation of women in global public protests since 2011. (See "Related Summaries" below.) With more than 70 images, it "records visual evidence of social movements like 15M in Spain, Occupy Wall Street in New York City, United States, and feminist movements like SlutWalk, Alfombra Roja (Peru), FEMEN, and marches for International Day for the Elimination of Violence against Women in Mexico."

 

The drawings are based on news photographs and witnesses in these demonstrations and printed on large tarps to be placed in windows and balconies for viewers on city streets. The intervention in Casa Vecina, Mexico City, Mexico, includes two 2x3 metres tarps based on marches in Mexico City: one against femicide and the other from SlutWalk, a global movement born in Canada in 2011 to response to the culture of rape.

 

María María says of her work: "...I turn photographs of the protests, from either the media or the public, into pop art style drawings. The aim of the Indignadas series is to make women's efforts more visible and place women at the center of these social struggles. By transforming photographs into drawings, I give them the supposed 'timelessness' of art. This is another way to elevate these social movements - by using the language of high culture to 'legitimize' these women's actions, preserve the memory of the protest, and keep the movement alive. I want the series to serve as a memory bank that shows future generations that social changes throughout history were made by women and men together.

 

I also print my drawings onto large format tarps to hang from facades and balconies, and exhibit the work in public spaces. Indignadas has been exhibited from the balconies of artist's houses in Madrid, Spain; in the Museum of Modern and Contemporary Art of Santander y Cantabria; and at the University of Alicante, with the support of Madrid City Council." Other exhibitions have taken place at the Art Center, Casa Vecina, in Mexico City, and, most recently, at the Street Art Festival, Rivas Vaciamadrid City Council - Cultural Office, Spain, September 2015.

Development Issues

Gender, Rights, Women

Key Points

The Imagining Equality project asks: "What is the future of Women’s Human Rights?" The exhibit includes a hashtag opportunity for sending messages on Twitter, Facebook, Pinterest, Google Plus, and personal email of statements beginning "Equality is…" It provides a dedicated part of the museum as an online media project exploring the art, voices, and stories of women from around the globe including recently posted images, statements, and "Equality is..." badges posted by readers.

The 2014 Imagining Equality exhibit at the International Museum of Women - part of the Global Fund for Women - an online exhibit space with multilingual exhibits by a community of contributing women. The website also has news and action projects like petitions on women's issues.

Sources

Emails from María María Acha-Kutscher to The Communication Initiative on August 13 2014 and December 10 2015.