The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Impact Data - Haki Yako

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Date
Knowledge Shifts
Outside of the clinics: 68% of men in Kenya had heard family planning messages on the radio, 54% on posters, 46% in newspapers and magazines, 38% from pamphlets, and 26% from billboards. Exposure to any one of the five channels was 83%. In the clinics, new family planning users came to know of the issue through radio drama (38%), other radio sources (27%), group talks (22%), or print materials such as posters, leaflets or newspapers (42%). Number of people who could describe the advantages of their contraceptive method and the procedure for its use increased from 1 in 5 people to 4 in 5 people only one year after the campaign started in 1991.
Practices
Clinic data shows that neww acceptors per month were up from 1,500 to 2,000. 56% of those who heard the radio program used modern contraceptive methods, compared to 38% by those who had not heard Haki Yako messages.
Increased Discussion of Development Issues
42% of respondents reported speaking to their spouse about family planning, within the last 6 months, an increase from 38%, however, 94% said that it was important to talk with spouses about family planning issues.
Access
Outside of the clinics: 68% of men in Kenya had heard family planning messages on the radio, 54% on posters, 46% in newspapers and magazines, 38% from pamphlets, and 26% from billboards. Exposure to any one of the five channels was 83%. In the clinics, new family planning users came to know of the issue through radio drama (38%), other radio sources (27%), group talks (22%), or print materials such as posters, leaflets or newspapers (42%).
Source
Piotrow, P.T., Kincaid, D.L., Rimon II, J.G., Rinehart, W., “Health Communication - Lessons from Family Planning and Reproductive Health”. John Hopkins School of Public Health, Center for Communication Programs. 1997, pp. 73-74.

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