Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Ikhwezi Youth Theatre Development

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The Ikhwezi Youth Theatre Development, known as Ikhwezi, is an edutainment project that aims to raise awareness of social challenges through drama and educational workshops designed for African children and youth in the Western Cape.
Communication Strategies

Ikhwezi uses face-to-face interpersonal communication, live performance, and intercultural exchange as part of its work, which involves:

  • creating, organising, and carrying out cultural education projects aimed at specific communities - schools, cultural centres, youth groups, and other similar groups;
  • teaching theatre techniques, acting, written and oral expression, cultural history, visual arts and crafts, music, and dance;
  • promoting cultural education in previously disadvantaged districts by helping groups and associations already in existence to be more effective by organising and directing their own projects;
  • initiating and organising cultural encounters in order to encourage a deeper understanding and sharing of different cultures.


Specifically, Ikhwezi uses drama as a strategy for giving voice to children and youth. The organisation offers performing arts workshops at community primary schools to engage students as well as members of other local theatre organisations. (Magnet Theatre provides Ikhwezi with performing arts workshop skills). Ikhwezi works with these schools to try to bring into being cultural education, hopefully thereby contributing to English studies and empowering learners about imminent challenges facing youth today. Through collaboration with these schools, Ikhwezi also develops HIV/AIDS awareness initiatives and projects highlighting abuse against children and women.

Live performance is used to bring the plays that emerge from these workshops and projects to audiences in the Western Cape. Mopo Productions organises Ikhwezi’s performances and festivals in professional theatres. In addition, Africa Vision creates opportunities for Ikhwezi to perform overseas and network with overseas performing arts projects.

The organisation also hosts and participates in a number of festivals as part of its strategy of using entertainment to raise awareness about various development issues affecting children and youth. For example, in September 2002, Ikhwezi participated in the stop crime festival held in Arts Cape Theatre, Cape Town. In March 2003, the organisation attended the Africa festival that was organised by Africa Vision "Umbono we-Afrika" in France. And in March 2005, an Ikhwezi festival was held at the Baxter Theatre, Rondebosch, Cape Town.

Information and communication technology (ICT) is used as a tool to bring Ikhwezi's work to a wider audience. In March 2005, the organisation made videos of its plays.

Development Issues

Children, Youth, Education.

Key Points

Editor's note: We have not been able to contact Samson Faleni of Ikhwezi Youth Theatre Development, or the organisation in general, since October 2006. If anyone has information about how to make contact, please let us know.

Partners

Africa Vision -"Umbono weAfrika", Magnet Theatre, Mopo Productions, Masibambisane Youth Drama, Iselwa Lesizwe, Emlanjeni Production, Iqhude Production, Imbawula Theatre Company.

Sources

Greater Good SA website on December 5 2005.