The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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iheedCrowd

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iheed develops animated films for the training of health workers in developing countries across the globe, using its online crowd-sourcing platform, iheedCrowd. This platform is established for the digital design community to address global health education and training challenges. Using a competition-based format with awards and prizes, iheedCrowd works on rapid mobilisation of the digital media community by providing a way for animation designers to both produce work and reach end-users.

Communication Strategies

iheedCrowd is set up to encourage  individuals to create animations and films for education and training through cellphones and internet-connected tablets to help solve healthcare issues. Their competitions begin with the creation of a story board by each entrant. The top entries are chosen and developed through interaction between the iheed advisory broad and the creator until a final package is finished. The top three products in each competition are then showcased online at the iheedCrowd website. The animations are designed to be transferred with ease between devices, easily translated, and efficiently distributed in order to address health education issues rapidly and in response to education and literacy challenges.

 

The animation library includes films on:

 

  • "Two Simple Ways to Treat Water - Filtration and Solar Disinfection";
  • "Breastfeeding - Technique and Benefits";
  • "Family Planning: Using Depo-Provera";
  • "The Dangers Of Smoking";
  • "Child Malnuitrition";
  • "The Coughing Child and Pneumonia";
  • "Breast Cancer";
  • "Depression - Understanding the Causes";
  • "Buzz & Bite Malaria Prevention Campaign";
  • "NO EXCUSES - Campaign to Prevent Domestic Violence and Abuse";
  • "HIV/AIDS Prevention Programme";
  • "The Story of Cholera"; and
  • "Shortage of Health Workers".
Development Issues

Health

Key Points

 

Sources

iheedCrowd website, April 22 2013.