Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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I am a Child But I Have My Rights Too!

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"I am a child but I have my rights too!" is a radio programme produced by children and aired across West Africa. Broadcast since 1998, the show informs parents, children, and authorities about their roles and responsibilities to respect children's rights. The project, championed by Plan, an independent organisation dedicated to working with and for children, is aimed at promoting children's rights through the airwaves.
Communication Strategies

The radio campaign project is broadcast in Burkina Faso, Guinea, Togo, Mali, Senegal, Guinea Bissau, and Benin. Up to 10 radio stations in each country (including public, private, rural, and community radio stations) air the programme, adapting the programme to that particular country's culture.


Thirty stories promote the right to go to school, to have access to water that is suitable for drinking, to grow up healthy, and to be protected against exploitation. The stories involve hundreds of professional comedians and children (about 600 children and young people from 6 to 18 years of age). Apart from promoting and informing listeners about child rights issues, participation of children is a major component of the project. Children participate directly in the production but also get involved in the broadcast through interviews and debates, radio contests, and poems, letters, and drawings sent to the stations.

Development Issues

Rights, Children.

Key Points

Demonstrating children in active roles, as capable agents for social change, is key to the dialogue on the Convention of the Rights of the Child (CRC). (To read more about the CRC treaty, visit the CRC website.)

Partners

Plan, CRC.

Sources

Programme page on Plan site on September 12 2003.