HPV Vaccine Introduction Clearinghouse

"With a unique target group of young girls and links to both sexual activity and cancer, HPV vaccination calls for multifaceted communications strategies."

From the World Health Organization (WHO), this website is meant to be a one-stop shop to find WHO and partner publications, tools, and resources on the human papillomavirus (HPV) vaccine. Its goal is to help guide HPV vaccine policy, programme, and communications managers around the world develop successful strategies for the introduction and sustained delivery of HPV vaccination at the national level.

One of the clearinghouse's 5 areas is specific to communication about introducing HPV vaccination using research-based approaches. These resources, which include downloads of online papers as well as videos, are designed to help programme managers:

• make a case for strategic communications as part of HPV vaccine introduction;
• build a comprehensive understanding of integrated communications for health;
• engage stakeholders and create public trust through advocacy and targeted media efforts;
• mobilise the community to respond positively to and promote HPV vaccination initiatives; and
• reach young people and their parents via traditional print and mass media and through new technologies such as social media.