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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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How to Recognise and Prevent Avian Influenza in Poultry and Humans

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This illustrated booklet published by CARE International in Vietnam responds with educational and training information on poultry care and human precaution to the presence of avian influenza (AI) as a public health threat. It has been updated based on a knowledge, attitudes, and practices assessment (KAP) survey conducted in 2004.

Part 1 contains general information about avian flu or bird flu explaining what it is, how it spreads, and the signs and symptoms of avian influenza in poultry. Illustrations that reflect cultural and sociological norms are included; for example, poultry is being transported in a cage on the back of a motorcycle, and the shoes illustrating treatment of contaminated material are sandals. Photographs show symptoms of AI in infected chickens. A detailed list of avian flu-related poultry behaviours and symptoms is followed by an advisory on reporting the possible illness to a local animal health worker and village authorities.

Part 2 explains how to prevent poultry from becoming infected with the avian influenza virus. The chapter entitled "How to prevent your poultry from becoming infected with the avian influenza virus" includes an action plan of 5 measures to reduce poultry infection. Each of these is explained, accompanied by illustrations; for example, 12 illustrations show the details of farm cleanliness. The chapter entitled "What to do when an avian influenza outbreak has been reported in your area" gives 5 illustrated rules for behaviour practices which include rules on poultry purchases, visitors, and cleanliness. Chapter 3, "What to do if you suspect your poultry is infected by avian influenza," explains what to do with sick poultry and with dead poultry to prevent the spread of infection and protect poultry workers and family.

Part 3 on how to prevent humans from becoming infected with avian influenza answers the question: does the avian influenza virus infect humans? Protection measures are focused on the cultural groups to which the book is aimed, as exemplified by appropriate food consumption warnings related to local poultry products. It explains the symptoms of avian influenza in humans and gives measures to be followed for specific exposure groups including farmers, owners of fighting cocks, residents living in an outbreak area, children, people preparing food and cooking, and people visiting or caring for those who are ill. The booklet concludes with five illustrated steps for prevention.
Number of Pages
28