How to Design an Online Campaign: A Toolkit

"Women's rights organisations and networks are now using tools for communication and campaigning. However, in many cases, the use of online tools is not linked to the overall aims and objectives of their organisation, especially the change that they intend to see happening in their communities. Often the change and how they will reach that point - meaning the strategy - are not even clearly defined."

Designed for and by women activists, this toolkit can be used by anyone seeking practical, step-by-step guidance on using tools for information and communication technologies (ICTs) in their social change campaigning. The guide, created by the Association for Progressive Communications (APC) Women's Networking Support Program (WNSP) and Violence is not our Culture (VNC), provides practical and accessible step-by-step advice, yet keeps a political and feminist eye. It was inspired by the workshops held in Asia and Africa for the partners and members of the VNC campaign. The toolkit seeks to equip campaigners with the following skills:

• An understanding of why and how ICTs can be appropriated by women's rights and human rights groups in their advocacy skills through their use of online tools, including networking and mobile tools for advocacy and campaigning;
• The ability to develop an advocacy/communication strategy;
• Knowing what social networking is and the various spaces and tools they could use in their online activism; and
• An understanding of online privacy and security issues relevant to building their online activism.