Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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HIV/AIDS and Life Skills Training Workshop

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From March 6-7 2009, Fiji's Dakuivuna Youth Group carried out HIV/AIDS and life skills training for young people from 5 villages in the Wainibuka District. Conducted as part of the Youth Visioning Project, funded by the United Nations Education, Scientific and Cultural Organization (UNESCO), the workshop coincided with National Youth Day.
Communication Strategies

This interpersonal initiative was grounded in the conviction that education is an essential strategy in effectively combating problems that affect some youth, such as drug and alcohol abuse, sexual abuse, unemployment, and the spread of HIV/AIDS and other sexually transmitted infections (STIs). The idea is to take capacity building trainings and information sharing opportunities to the grassroots level so that young people are equipped with the right information about their reproductive health and issues related to treatment, testing, and the proper use of contraception.

Specifically, about 55 young people from 5 villages - Malabi, Wailotu, Natokalau, Dakuivuna, and Delasui - took part in the training workshop at Dakuivuna Village. During the 2 days, adult facilitators spoke on issues of positive youth participation in the community, maintaining open and good communication channels starting from the family, and making good choices on a daily basis. These messages emerged from the philosophy that active participation by youth in organised activities at the family, clan, village, and even provincial level will enhance older people's respect for and trust in young people. Facilitators reiterated that this process also applies to rural youth involvement in the fight against HIV/AIDS and STIs. An Adolescent Health Development Project Officer from Korovou Hospital and other presenters encouraged participants to be agents of positive change and information in their society, sharing knowledge and skills gained over the past two days with their peers, family members, and members of their communities. Group work and discussions throughout the first day of the workshop gave the opportunity for young people to discuss, debate, and learn basic information like the difference between HIV and AIDS, the modes of transmission of HIV, (proper) use of contraception, and issues of testing and counselling. Resource materials provided by the Korovou Hospital complemented the discussions.

Organisers are liaising with the Ministry of Youth to explore the possibility of at least 3 young people from the training to be recruited as volunteers for the Pacific Youth Festival in Suva later in 2009, and for 1 or 2 to undertake additional training of trainers (TOT) activities to build their capacity as life skills communicators.

Development Issues

Youth, HIV/AIDS, Reproductive Health.

Key Points

Dakuivuna Village is approximately a 2-hour drive from Suva and is located in the Tikina of Wainibuka in the interior of the Province of Tailevu. There are 50 households in the village, with a population of about 250 people (excludes villagers residing in the major urban areas). Wainibuka is regarded as the most under-developed part of the Tailevu Province, and has high teenage pregnancy and school drop-out rates.

According to organisers, in January 2009, 3 of the villages whose youth participated in the workshop were severely hit by the floods; 2 youth were killed at the height of the flooding. As a side impact, organisers note that the workshop helped motivate these young people to come together and make progress after significant losses.

Sources

Email from Khalissa Ikhlef to The Communication Initiative on September 16 2009; and Youth Visioning website, accessed September 25 2009.